Characteristics of the KUB Chicken Market in Fulfilling the Needs of Traditional and Religious Ceremonies in Bali Province

Abstract

The Kampung Unggul Balitbangtan (KUB) chicken is a superior native chicken, and its rearing aims to meet the protein needs and demands of materials for various religious activities, especially in Bali Province. The high demand for KUB chickens with some feather color specification has implications for scarcity and selling prices. The purpose of this research was to map the characteristics of KUB chicken demand in terms of color for traditional and religious ceremonies in Bali Province. This research was conducted in July-October 2021 in eight districts and one municipality in Bali Province. The respondents in this study were 179 people, consisting of 89 household consumers and 90 traders. These respondents were determined using the multi-stage sampling method. Data collection was conducted through questionnaire survey and observation. The data collected were analyzed using a qualitative descriptive method. The results show that the KUB chicken colors most demanded by household consumers were brumbun (76.40%), white (10.11%), black (8.99%), and red (1.12), followed by other colors (1.12%). Purchase decisions by the majority of consumers were based on considerations of color specification (65.17%) and type of chickens (33.71%). Meanwhile, location, price, and services were not the main considerations for consumers in making purchase decisions. The high demand for brumbuncolored KUB chickens had an impact on chicken scarcity and the difficulty traders had to face to meet the demand (valued more than 45%). In conclusion, the demand for KUB chickens is still high, but KUB chickens are only available in a limited number. Therefore, efforts to increase their population in Bali Province are necessary.