The synthesis of 2-ferrocenylbenzo[b]-thiophene, 3-ferrocenylbenzo[b]thiophene, 1,1-bis(2-indene)-ferrocene, and the two isomers of 1,1'-bis(2-benzo[b]-thiophene)ferrocene was efficiently achieved by using the palladium-catalyzed Negishi C,C cross-coupling reaction of the appropriate bromobenzo[b]thiophene derivative with ferrocenylzinc chloride. The accessibility of differently substituted benzo[b]thiophenes and a comparison with indene analogues allowed an in-depth investigation on how the geometric modifications and the presence of sulfur affect their physical properties. The molecular structure of 3-ferrocenylbenzo[b]-(t)hiophene has been determined by X-ray diffraction. Electrochemistry and UV-vis-NIR spectroscopy, in particular the appearance upon oxidation of a charge transfer absorption in the NIR region, are rationalized through quantum chemistry calculations and in the framework of the Hush theory