‘Charlie Is So Cool Like’: Authenticity, Popularity and Inclusive Masculinity on YouTube

Morris, Max; Anderson, Eric

doi:10.1177/0038038514562852

Cited by 98 publications

(86 citation statements)

References 54 publications

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“…th Century literature on adolescent males, in the 21 st Century, young men have a greater social entitlement to express themselves through a diverse spectrum of behaviors and emotions that would have previously socially coded them as gay (Anderson 2014 (Morris and Anderson 2015;Scoats 2015). Young men in these forums align themselves away from orthodox tropes of masculinity and are less concerned about whether others perceive them to be gay, straight; masculine, or feminine (White and Hobson 2015).…”

Section: Contrasting 20mentioning

confidence: 99%

Privileging the Bromance: A Critical Appraisal of Romantic and Bromantic Relationships

Robinson

White

Anderson

2017

Men and Masculinities

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In this research, utilising data from 30 semi-structured interviews, we examine how heterosexual undergraduate men compare their experiences of bromances to that of their romantic relationships (romances). We find that the increasingly intimate, emotive and trusting nature of bromances offers young men a new social space for emotional disclosure, outside of traditional heterosexual relationships. Participants state that the lack of boundaries and judgement in a bromance is expressed as emotionally rivalling the benefits of a heterosexual romance. Our participants mostly determined that a bromance offered them elevated emotional stability, enhanced emotional disclosure, social fulfilment, and better conflict resolution, compared to the emotional lives they shared with girlfriends. Thus, this research provides an empirically grounded conceptual framework for understanding men's view of close homosocial relationships in comparison to their romantic relationship in the 21 st century.

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Section: Contrasting 20mentioning

confidence: 99%

Privileging the Bromance: A Critical Appraisal of Romantic and Bromantic Relationships

Robinson

White

Anderson

2017

Men and Masculinities

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“…Social networking sites such as Facebook have also contributed to this visibility, allowing users to publicly come out, state their relationship status, and whether they are "interested in" men, women, or both. Morris and Anderson (2015) also found that the most popular male YouTube celebrities in the U.K.…”

Section: Understanding Decreasing Homophobiamentioning

confidence: 80%

“Gay capital” in gay student friendship networks

Morris

2017

Journal of Social and Personal Relationships

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This article draws on qualitative interviews with 40 gay male undergraduates at four universities across England to explore the dynamics of participants’ friendship networks in the context of decreased homophobia. Describing their schools and universities as gay-friendly spaces, most participants developed close friendships with both straight and sexual minority peers in spontaneous ways, away from institutional venues such as lesbian, gay, bisexual, and transgender student societies. Building on Bourdieu’s conceptualization of the symbolic economy of class, I introduce a new concept to understand how having a visible gay identity can act as a form of privilege in inclusive, post-gay social fields: gay capital. Through shared knowledge of gay cultures, belonging to gay social networks, and having one’s gay identity recognized as a form of prestige, gay capital supplements cultural, social, and symbolic forms of capital. These findings trouble traditional generalizations of gay youth as victimized due to their sexual minority status. However, finding that participants’ experiences differed across the four research settings, this article also develops an intersectional analysis by highlighting that access to gay capital is limited by other forms of class, gender, and sexual hierarchy.

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“…Videoblogs are asynchronous (Frobenius, 2014), meaning they do not enable immediate interaction with the audience, unlike video conferencing. Yet, the presenter on the video is able to establish a conversational and interactional mood by addressing the viewers directly, often as peers, (Frobenius, 2014) and by practicing self-disclosure and ingratiation (Griffith and Papacharissi, 2010;Morris and Anderson, 2015). This affords managers, even high up in the organization hierarchy, the opportunity to present as employees' peers.…”

Section: Researching Videoblogs and Videobloggingmentioning

confidence: 99%

Strategizing with organizational videoblogs: sensegiving, self-branding or spectacle?

Krohn

2019

QROM

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Purpose Despite the increased interest in video methods and the role of visuality in organizations and management, the use of video in organizations has received scant attention. The purpose of this paper is to explore organizational videoblogs as a phenomenon, and discuss avenues that open up for qualitative research. The paper examines the affordances of organizational videoblogs in a strategy context by contrasting them with more conventional corporate videos, in order to discuss how spectacularization and social media style communication is influencing social practices in organizations. Design/methodology/approach First, this paper introduces the phenomenon of organizational videoblogging and its implications for research. Second, it engages in a theoretical discussion on videoblogs as a strategizing activity, through three different analytical lenses: strategic sensegiving, strategic self-branding and strategy as spectacle. Illustrative empirical examples are used to support the theoretical discussion. Findings The paper argues that organizational videoblogging is a phenomenon that changes social practices in organizations by injecting a visual, social media type communication. Organizational videoblogs emphasize authenticity and provide new affordances for sensegiving and self-branding in strategizing, but ultimately lead us to ask whether they risk turning strategizing into an infotainment-like spectacle. Originality/value The value of this paper lies in conceptualizing how and why organizational videoblogs can be studied in organizations. The paper provides future research with vocabulary and characteristics to distinguish different types of video in organizations.

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‘Charlie Is So Cool Like’: Authenticity, Popularity and Inclusive Masculinity on YouTube

Cited by 98 publications

References 54 publications

Privileging the Bromance: A Critical Appraisal of Romantic and Bromantic Relationships

Privileging the Bromance: A Critical Appraisal of Romantic and Bromantic Relationships

“Gay capital” in gay student friendship networks

Strategizing with organizational videoblogs: sensegiving, self-branding or spectacle?

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