Utilizing bromine‐free, direct C–H bond amidations we have synthesized a large variety of adamantane amides. Depending on the precursors used these amides directly yield pharmaceutically active aminoadamantanes or γ‐aminoadamantanecarboxylic acids after hydrolytic cleavage. Theserigid analogues of γ‐aminobutyric acid (GABA) were protected at the C‐ and N‐termini and we synthesized a number of peptides incorporating γ‐aminoadamantanecarboxylicacids in solution as well as via solid phase peptide synthesis. These peptides are promising scaffolds for applications in medicinal chemistry as well as in organocatalysis.(© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2007)