“…Although participants felt that a few shows did a good job of portraying cultural diversity, the vast majority of programs (79%) were viewed to be "filled with primarily White, European-like characters" (even in Japanese-produced animated cartoons), "lacking in cultural diversity," and/or portraying "characters in stereotypic roles" (especially gender roles). As previous studies have revealed, our own preservice teachers concluded that children's programming reflects and perpetuates U.S. society's narrow ideas about being male, female, and/or a member of a diverse racial and ethnic group (Berry & Asamen, 1993;Cortes, 2000;Greenberg & Brand, 1993;MacBeth, 1996;Signorielli, 1993). Indeed, many of our preservice teachers were disturbed by the all too often stereotypic and negative depictions of women (e.g., sexy, voluptuous, and thin), men (e.g., tough, good guys, work outside), and minorities (criminals, bad guys, and uneducated).…”