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Historically, it was the responsibility of the family and other traditional institutions to carry out the socialisation process. While the family is still the major agent of socialization, the vast communication system of today, especially television, has now taken its place as a type of socializing agent. Given the history of the marginalized images of African American family life and culture in print and in the electronic media, it is important to identify the potential role that television might play in the socialization of the Black child. This article discusses some of the issues associated with the attractiveness of television to African American children, and its potential impact on them. It also offers some guidelines for those research paradigms that will attempt to explore the influence of Black family life images on television on the values of the African American child.

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Television can be an important medium for the teaching and learning of the developing child. This article explores how social learning theory and the cross-cultural images and portrayals on television might influence the multicultural attitudes, values, and beliefs of children.

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