Children Television Viewing Patterns and Parental Media Literacy in Pakistan

Zulfiqar, Attia; Saleem, Noshina; Latif, Faiza

doi:10.31703/grr.2019(iv-iii).45

Cited by 3 publications

(4 citation statements)

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“…Prior to Covid-19, most Pakistani children (4-15 Years) spent around 1-4 hours, with around 52% watching dramas. 10 Although no specific research has come to the author's notice about increase in the viewing time amongst children during Covid-19 restrictions, it is anecdotally observed that time in front of screens (TV and gadgets) has increased.…”

Section: Discussionmentioning

confidence: 99%

Impact of Media on Ocular Trauma in Our Setup

Zafar¹,

Akram

Zainab³

2022

J Ayub Med Coll Abbottabad

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Background: Ocular injuries are one of the most common causes of monocular visual impairment and blindness worldwide. However, surveys done in only hospitals underestimate the incidence of oculars trauma. Aim of the study was to draw the attention towards significant increase in eye injuries amongst, or by, the children in few months in our setup following the start of airing of the drama series Ertughral Ghazi on television. It is the need of the day to plan safety strategies for prevention of ocular injuries in children or by the children who view the drama series. Method: Case series study was done in Department of Ophthalmology, Ayub Medical and Teaching Institution, Abbottabad from 16thApril to 7th June 2021. Results: We had 10 patients with similar type of injuries but with different severity and extent due to wooden arrows while playing out the role of protagonists shown in the Ertughral Ghazi television series. Out of 10 eyes, 2 eyes got blind, 6 eyes were significantly damaged with profound visual loss and 1 eye had only lid laceration while1 eye had just conjunctival laceration near limbus. Conclusion: The current burden of several ocular traumas connected to the playacting by the children mimicking the TV drama has increased. Health education, information dissemination of and safety strategies should be planned and executed to prevent such injuries

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Section: Discussionmentioning

confidence: 99%

Impact of Media on Ocular Trauma in Our Setup

Zafar¹,

Akram

Zainab³

2022

J Ayub Med Coll Abbottabad

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“…On that note, public service broadcasters must strike a balance between programmes that appeals to a large audience and content that appeals to a vast assortment of minority tastes (Zulfiqar, Saleem & Latif, 2019). When this market instability is combined with other changes, such as the rapid rise of the Internet, it may raise broader worries about the medium's future.…”

Section: Discussionmentioning

confidence: 99%

“…This demonstrates that youths are uninterested in such programmes. While other Asian countries, such as India, place a premium on cultural values in their media in order to instil them in future generations (Zulfiqar, Saleem & Latif, 2019).…”

Section: Television Consumption Patterns Among the Kadazan-dusun Yout...mentioning

confidence: 99%

Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society

Modili

Karim

Wahab

2022

MJSSH

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The purpose of this article is to gain insight into the impact of digital technologies' emergence on the television consumption patterns among Kadazan-Dusun youths in Sabah in the era of digital society. An online survey was conducted using a Google form, and SPSS was utilised to analyse the results. The survey sampled 411 respondents aged 18 to 25 years old who resided in four major areas: Kota Kinabalu, Penampang, Ranau, and Keningau. As shown in the research, television consumption patterns among Kadazan-Dusun youth in Sabah are changing in lockstep with the changing television environment, which now includes multi-platform channels. The respondents place a higher premium on the use of alternative television platforms to receive television content than on traditional television. Additionally, technological advancements make it easier for viewers to get their favourite shows regardless of where they are. Thus, the data demonstrate that the television-or alternative television-consumption patterns of Kadazan-Dusun adolescents in Sabah are more likely to be motivated by self-preference and personal taste nowadays.

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“…Communication can affect the individual's awareness, knowledge, attitudes, self-efficacy, and skills for behavior change. Activity at all other levels ultimately aims to affect and support individual change Zulfiqar et al, (2019). For instance, This Poliovirus, which once paralyzed and ruined children in more than 125 countries, is now endemic only in Pakistan and Afghanistan.…”

Section: Introductionmentioning

confidence: 99%

Role of Mass Media and Interpersonal Communication in Polio Eradication Campaign

Deep

Pasha

Ali

2021

GSSR

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Health communication characterizes the boundary between communication and health and is progressively documented as essential for everyday well-being. Mass media, especially electronic media, is the need of the time, especially during the outbreaks like Polio in Pakistan. People get information from mass media, up-grade their knowledge, and their attitudes are formed, and ultimate change in practices becomes forth. By keeping in view the widely witnessed role of mass median healthcare communication, this article also examines Pakistan regarding Polio eradication. We executed a descriptive quantitative method and gathered data from n= 300 respondents. Results revealed that Mass Media and Interpersonal communication have a significant role in delivering the proper knowledge about the Polio disease. Through Mass Media and Interpersonal Communication, the masses may know the harmful consequences of Polio disease and the influential role of the vaccine inuring this disease. Thus, we concluded that media help eradicate misconceptions about the vaccine, resulting in the complete wipe out of Polio from Pakistan. Further, we have discussed the results and highlighted the recommendations accordingly.

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Children Television Viewing Patterns and Parental Media Literacy in Pakistan

Cited by 3 publications

References 0 publications

Impact of Media on Ocular Trauma in Our Setup

Impact of Media on Ocular Trauma in Our Setup

Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society

Role of Mass Media and Interpersonal Communication in Polio Eradication Campaign

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