Chinese consumer's attitudes, perceptions and behavioural responses towards food fraud

Kendall, Helen; Kuznesof, Sharron; Dean, Moira; Chan, Mei Yen; Clark, Beth; Home, Robert; Stolz, Hanna; Qin, Zhong; Liu, Chuanhe; Brereton, Paul; Frewer, Lynn J.

doi:10.1016/j.foodcont.2018.08.006

Cited by 100 publications

(91 citation statements)

References 53 publications

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“…Gradually more attention was paid to scientific research carried out not only in Europe but also globally on the consumers' perception of food origin tracing. Recently such research was conducted in China [15], Japan [16], and Brazil [17]. The general conclusion from the research, which either applies to a particular country or compares the issue of consumers' approach to food traceability in different countries [18], is that consumers want information regarding where a product comes from, what production methods were used, whether production was certified, and if information on the packaging is complete and reliable [19,20].…”

Section: Introductionmentioning

confidence: 99%

Food Origin Traceability from a Consumer’s Perspective

Walaszczyk

Galińska

2020

Sustainability

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The awareness of food origin in the consumers’ perspective has gradually become more significant not only in reference to consumers from highly developed countries but also from emerging ones, which are already on their way from a developing to developed economy. The purpose of the paper is to answer the research question by verifying four hypotheses formulated in the research process. The research question is: "Do the variables which characterize consumers of food products in Poland, including gender, age, education and financial status, affect the aspects related to food traceability, such as identification of the producer, importance of food product features when shopping, importance of the information given on food product packaging and influence of the shopping place and frequency on tracing the food origin?" The paper presents the results, analysis, and conclusions from the study in reference to the four assumed hypotheses related to the above-mentioned research question. The study was carried out on a group of 500 consumers of food products in Poland. The study topic selection is justified by the assumed significance of tracing back a food product’s origin for a consumer who functions in a globalization-based economy; this was confirmed by the subject literature presented in the paper.

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Section: Introductionmentioning

confidence: 99%

Food Origin Traceability from a Consumer’s Perspective

Walaszczyk

Galińska

2020

Sustainability

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“…Food fraud threatens agri‐food businesses, processers, consumers and producers’ global well‐being (Agnoli et al ; Kendall et al ; Nestlé ; NFU Mutual ). Recent food chemistry, spectrometry and molecular biology technology advancements improve food fraud detection, providing some assurances (e.g., Medina et al ; Torreblanca‐Zanca et al ).…”

Section: Introductionmentioning

confidence: 99%

Food fraud: economic insights into the dark side of incentives

Ehmke

Bonanno

Boys

et al. 2019

Aus J Agri & Res Econ

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In this review, we contextualise the articles in this special issue, relating them to existing food fraud research, and identify food fraud research trends, challenges and priorities for the near term. We accomplish these aims through a comprehensive review of research by food scientists, economists, other social scientists, legal experts, government research groups and international trade organisations. Existing food fraud research is heavily weighted towards food science, packaging and labelling, and legal areas of knowledge discovery. Moving forward, research is needed pertaining to general economic welfare outcomes from food fraud incidences, economic incentives to deter frauds, economic spillovers from fraud incidences to other food products and markets (domestic and international) and further delineation of the effect of different types of food fraud on consumer and producer welfare. The articles in this special issue make significant contributions to understanding of the role of food fraud in consumer decisions, measuring consumer welfare losses from fraud, food fraud spillover effects to other markets and new frameworks for fraud analysis.

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“…Um produto não autêntico é aquele produzido durante o ato da fraude (KENDALL et al, 2019) (CHARLEBOIS et al, 2016). Ainda há muitos produtos alimentícios que são fraudados, como comprovado pelos inúmeros trabalhos científicos mundiais sobre pescados, queijos, carnes, méis e demais variedades (VELOSO et al;2002;BUZI et al, 2009;SOUZA, 2010;SOUZA-KRUISKI et al, 2010;DALSECCO, 2013;TUPINAMBÁS, 2015;DOMENICO et al, 2017;MONTIEL et al 2017;VENEZA et al, 2018).…”

Section: Fraude Do Alimentounclassified

“…Ainda há muitos produtos alimentícios que são fraudados, como comprovado pelos inúmeros trabalhos científicos mundiais sobre pescados, queijos, carnes, méis e demais variedades (VELOSO et al;2002;BUZI et al, 2009;SOUZA, 2010;SOUZA-KRUISKI et al, 2010;DALSECCO, 2013;TUPINAMBÁS, 2015;DOMENICO et al, 2017;MONTIEL et al 2017;VENEZA et al, 2018). (GRUNERT, 1997;ROHR et al, 2005;KENDALL et al, 2019).…”

Section: Fraude Do Alimentounclassified

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>b<Percepção e conhecimento do consumidor de mussarela de búfala quanto à autenticidade do produto>/b<

Aquino¹

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This study aimed to investigate consumers' perception and awareness of buffalo mozzarella authenticity. A questionnaire was used to address the motivation for buying buffalo mozzarella, label reading, fraud, willingness to pay more for authentic product, and trust in control agencies. The interviews were carried out in supermarkets, in the neighborhood of Mooca, in the Municipality of São Paulo city, where there were buffalo mozzarella ball-shaped made from mixed milk (cow and buffalo milk), buffalo mozzarella ball-shaped made from buffalo milk; and also mussarela ball-shaped made from cow milk. These ingredients were identified on the "Ingredients List" on label of these cheeses. The inclusion criteria of the interviewees were, besides the agreement to participate, to be buffalo mozzarella consumer and to be of age. The questions dealt with the motivation of buying, perception of buffalo mozzarella authenticity, components identified on food label, opinion on the buffalo mozzarella mixed with cow milk, knowledge about cheese fraud, willingness to pay for authentic product and knowledge and trust in fraud control agencies. The sample was stratified at "high level of knowledge" when the respondent revealed knowledge about cheese fraud and "low level of knowledge" when they demonstrated lack of knowledge or presented misconceptions about fraud. The methodology for discourse analysis was the Discourse of the Collective Subject (DSC) and for the analysis of trust in the control agencies, the Likert Scale; Mann-Whitney, Kruskal-Wallis and Fischer tests were used to identify associations of the parameters with the "level of knowledge" of the interviewee. The 120 interviewees' answers (80.8% female, 75% higher education and 49 years old mean age) showed that the main motivation for buying buffalo mozzarella was organoleptic characteristics and, although 41% reported nutritional motivation, knowledge misconceptions about nutritional characteristics were observed; 82% recognize the product by the presentation (shape and color) and by the confidence in brand and business establishment; the consumer demonstrates knowledge and confidence in the institutions of control, but does not seek the seals, either Inspection certificate or other quality seals; 83% reported that they read the label, but only 8% read the "Ingredient List"; there is little knowledge about buffalo-milk mozzarella fraud, although there is a perception that the mixture of milk in this cheese may be fraud; there is a willingness to pay for the authentic product, although there are misunderstandings about its nutritional characteristics. Stratification of the sample did not influence DSC (p> 0.05). The conclusion is that the consumer does not have the necessary knowledge about this fraud to take measures to mitigate the risk of being cheated, nor what measures are within their reach. It is up to the government, researchers and the production chain to make adequate communication to minimize the violation of consumer's right to choose the product they really wa...

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Chinese consumer's attitudes, perceptions and behavioural responses towards food fraud

Cited by 100 publications

References 53 publications

Food Origin Traceability from a Consumer’s Perspective

Food Origin Traceability from a Consumer’s Perspective

Food fraud: economic insights into the dark side of incentives

>b<Percepção e conhecimento do consumidor de mussarela de búfala quanto à autenticidade do produto>/b<

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