Chinese Subtitle Groups and the Neoliberal Work Ethic

Hu, Kelly

doi:10.2307/j.ctv1nthhp.15

Cited by 7 publications

(6 citation statements)

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“…Even so, the team sometimes manages to post more than 10 fansubbed episodes in a single day. Though there is no monetary profit involved, this organization reflects the neoliberal work ethic followed by fansubbing communities as there are intricated patterns of competition and collaboration among them (Hu, 2013).…”

Section: The Fansubbing Communitymentioning

confidence: 99%

The role of online fan communities in the popularization of Turkish TV dramas in Brazil

Ferreira

2023

International Communication Gazette

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In just over a decade, the transnational expansion of Turkish media industry reached regions geographically and culturally distant from Turkey, thus establishing Turkish dramas as a prominent media contra-flow. In Brazil, the rise of Turkish dramas is supported by informal distribution: many online fan communities translate, add subtitles, and distribute episodes without monetary profit, which is a practice known as fansubbing. In this research, I focus on the biggest Brazilian fansubbing community of Turkish dramas to investigate the complexity behind this practice from the perspectives of distribution and reception. Through online questionnaires, a virtual ethnography, and in-depth interviews, I explore how these communities operate and impact the daily lives of audiences. Findings point out that by making Turkish content more accessible, they are reshaping media practices taking the place of national broadcasters and subscription video-on-demand (SVOD) services in the popularization of Turkish dramas in Brazil.

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Section: The Fansubbing Communitymentioning

confidence: 99%

The role of online fan communities in the popularization of Turkish TV dramas in Brazil

Ferreira

2023

International Communication Gazette

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“…The concern now focuses on the labour theory after studying the methods and outcomes of communication within fansubs, as well as their significance and development issues. The article 'Chinese Subtitle Groups and the Neo-liberal Work Ethic' by Chinese Taiwan scholar Ki-Zhen Hu (2012), was a significant turning point in the study of the Chinese fansubs. Hu stated that, «it is important to interpret the fansub culture in the Chinese context considering, China's position and value in the global production system» (Hu, 2012, p. 101, translated by author).…”

Section: Literature Reviewmentioning

confidence: 99%

Subjectivity of Chinese fansub: Autonomy placed under structural pressures

Xu,

Deng

2023

Rev. Teknokultura

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Desde la llegada de la era digital a principios del siglo XXI, los fansubs chinos, entusiastas de la traducción y adaptación de los diálogos de producciones audiovisuales a su propio idioma, han resurgido como un tema de interés para los investigadores debido a los acontecimientos recientes en la sociedad china. Este artículo tiene como objetivo examinar la relación entre la impronta política de la tecnología y las comunidades fansub chinas. A través de un estudio netnográfico, exploramos la lógica de su pericia técnica, la paradoja de la subjetividad y la naturaleza en constante evolución de estas comunidades virtuales. Planteamos que el fenómeno de los fansubs puede contribuir a nuestra comprensión del trabajo digital, ya sea en forma de equipos organizados o esfuerzos individuales.

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“…Scholarly efforts to examine the non-professional translation in the Chinese context have also shed some light on how this once academically overlooked activity develops in China. Some studies examine the wide choice of translation strategies adopted by amateur subtitlers (Lv & Li, 2015); some regard non-professional translation in China as a prominent social phenomenon and look into the dynamics of collective identity formation in Chinese fansubbing groups as well as their strategies to engage target audiences (Wang, 2017;Wang & Zhang, 2016; some focus on the volunteerism of Chinese fansubbing groups and their neoliberal work ethic (Davis & Yeh, 2017;Hu, 2012;Kung, 2016); and some explore new forms of non-professional translation activity, such as Danmaku subtitling (Yang, 2019), for the technology-empowered non-professional translation in China is also expanding to different areas and taking on new forms. The present study hopes to contribute to the existing scholarship by exploring a newly emerging form of non-professional translation activity on Chinese OSMtranslating public comments on China-related videos on international platforms and creating videos featuring Chinese translated comments.…”

Section: Relevant Researchmentioning

confidence: 99%

Where translation impacts: The non-professional community on Chinese online social media – A descriptive case study on the user-generated translation activity of Bilibili content creators

Ding

Yang

et al. 2021

Global Media and China

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This study explored the user-generated translation activity in the context of the Chinese online social media. It focused on Bilibili content creators dedicated to translating public comments on China-related videos posted on international social media platforms such as YouTube, and creating videos featuring Chinese translated comments. Viewing their translation actions as events in a collective activity system, the authors collected data from 30 participants through a questionnaire and follow-up interviews with two participants who have recently worked on videos about China’s fight against Covid-19. All the data were analysed by using Engeström’s activity theory model to create an activity model showing how their user-generated translation activity was conducted. In this study, we observed that the participants, as the non-professional translation community on the Chinese online social media, were breaking down linguistic borders for fans and viewers, and postulated the possible interaction between the user-generated translation work and their better understanding of how the world saw China through grassroots expression of opinions.

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Chinese Subtitle Groups and the Neoliberal Work Ethic

Cited by 7 publications

References 0 publications

The role of online fan communities in the popularization of Turkish TV dramas in Brazil

The role of online fan communities in the popularization of Turkish TV dramas in Brazil

Subjectivity of Chinese fansub: Autonomy placed under structural pressures

Where translation impacts: The non-professional community on Chinese online social media – A descriptive case study on the user-generated translation activity of Bilibili content creators

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