Two series of related donor-acceptor conjugated dipolar, pseudo-quadrupolar (V-shaped) and octupolar molecular systems based on the p-dimesitylborylphenylethynylaniline core, namely 4-(4-dimesitylborylphenylethynyl)-N,N-dimethylaniline, 4-[4-(4-dimesitylborylphenylethynyl)phenylethynyl]-N,N-dimethylaniline, 4,4'-bis(4-dimesitylborylphenylethynyl)-N-n-butylcarbazole and tris[4-(4-dimesitylborylphenylethynyl)phenyl]amine, and on the E-p-dimesitylborylethenylaniline motif, namely E-4-dimesitylborylethenyl-N,N-di(4-tolyl)aniline, 4,4'-bis(E-dimesitylborylethenyl)-N-n-butylcarbazole and tris(E-4-dimesitylborylethenylphenyl)amine have been synthesized, by palladium catalyzed cross-coupling and hydroboration routes, respectively. Their absorption and emission maxima, fluorescence lifetimes and quantum yields have been obtained and their twophoton absorption spectra and two-photon absorption (TPA) cross-sections have been examined. Of these systems, the octupolar compound tris-(E-4-dimesitylborylethenylphenyl)amine has been shown to exhibit the largest two-photon absorption cross-section among the two series of ca. 1000 GM at 740 nm. Its TPA performance is comparable to those of other triphenylamine based octupoles of similar size. The combination of such large TPA cross-sections and high emission quantum yields up to 0.94 make these systems attractive for applications involving two-photon excited fluorescence (TPEF).