How mechanical forces are sensed remains largely mysterious. The forces that gate prokaryotic and several eukaryotic channels were found to come from the lipid membrane. Our survey of animal cells found that membrane force foci all have cholesterol-gathering proteins and are reinforced with cholesterol. This result is evident in overt force sensors at the tips of stereocilia for vertebrate hearing and the touch receptor of Caenorhabditis elegans and mammalian neurons. For less specialized cells, cadherins sustain the force between neighboring cells and integrins between cells and matrix. These tension bearers also pass through and bind to a cholesterol-enriched platform before anchoring to cytoskeleton through other proteins. Cholesterol, in alliance with sphingomyelin and specialized proteins, enforces a more ordered structure in the bilayer. Such a stiffened platform can suppress mechanical noise, redirect, rescale, and confine force. We speculate that such platforms may be dynamic. The applied force may allow disordered-phase lipids to enter the platform-staging channel opening in the thinner mobile neighborhood. The platform may also contain specialized protein/lipid subdomains enclosing mechanosensitive channels to open with localized tension. Such a dynamic stage can mechanically operate structurally disparate channels or enzymes without having to tie them directly to cadherin, integrin, or other protein tethers.force sensing | lipid bilayer | lipid rafts | mechanosensitivity W e rely on things "tangible," but are "touched" by things that are not. When "stressed," we are "tense" or even "depressed." We wish to "hang loose" and not be "uptight." These at times conflicting terms are not just quirks of the English language. "Feelings" in Chinese can be a disyllabic compound of "sense," ć, and "touch," 觌. Mechanosensation is clearly deep in the human psyche and it can surface as ecstasy or agony, from the first kiss to childbirth, including all of the mechanics in between.Besides hearing, touch, and other overt senses, such as balance, proprioception, and organ extension, there are key forcesensing processes that do not rise to our consciousness. These processes include the myogenic tone adjustment (the Bayliss effect), the regulation of blood pressure, and the less discussed but even more crucial homeostasis of systemic osmolarity. Embryonic development entails local and global migration of cells that gauge and respond to traction, and unwanted migrations lead to tumorigenesis and metastasis. In the broad sphere of biology, nearly all animals, including unicellular paramecia and amoebae, display a sense of touch. Those that fly respond to wind and gravity; those that swim respond to current, waves, and tides. Plants use gravity to orient the growth of their roots and shoots: they proportion their growth in girth and in height according to how much they are jostled by wind and rain. Less obvious is the sensing and responses to osmotic pressure, which is the fundamental way for organisms to measure water concen...