In this research, poly(diallyldimethylammonium chloride)‐capped gold nanoparticles, nickel ferrite particles, and carbon nanotubes were combined to form a PANC metal composite. The prepared metal composite modified onto a glassy carbon electrode was electropolymerized with poly(o‐phenylenediamine) and immobilized with horseradish peroxidase, anti‐carcinoembryonic antigen antibody, and bovine serum albumin to create the label‐free immunosensors for rapid detection of carcinoembryonic antigen (CEA) using chronoamperometry. This developed biocomposite material modified onto a glassy carbon electrode presented an excellent electrocatalytic response to the redox reaction of hydrogen peroxide as a sensing probe, from which the kinetic parameters including of a charge transfer rate constant, a diffusion coefficient value, an electroactive surface area, and a surface concentration were calculated to be 1.85 s−1, 4.28×10−6 cm2 s−1, 0.14 cm2 and 1.87×10−8 mol cm−2, respectively. The developed immunosensors also exhibited a wide linear range of CEA concentration from 0.01 to 25 ng mL−1 with high sensitivity (96.21 μA cm−2 ng−1 mL) and low detection limit (0.72 pg mL−1), excellent selectivity without interfering effects from possible species (amoxicillin, ascorbic acid, aspirin, caffeine, cholesterol, dopamine, glucose, and uric acid), outstanding stability (n=100, %I>50 %), repeatability (%RSD=0.34, n=10), reproducibility (%RSD=4.06, n=10), and rapid analysis (25 s each operation time). This proposed method was successfully applied for CEA detection in whole blood samples with satisfactory results, suggesting that this developed sensing platform may be considered to be exploited for fabrication of other label‐free electrochemical immunosensors for the real sample analysis.