Cigarette design and marketing features are associated with increased smoking susceptibility and perception of reduced harm among smokers in 27 EU countries

Agaku, Israel; Omaduvie, Uyoyo; Filippidis, Filippos T; Vardavas, Constantine

doi:10.1136/tobaccocontrol-2014-051922

Cited by 55 publications

(39 citation statements)

References 23 publications

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“…Additionally, regulations that restrict the use of flavors (other than tobacco flavor) may decrease consumption especially in women. Previous studies among adult tobacco cigarette and ENDS consumers reported that a variety of flavors was important to the majority of consumers and influenced device choice [12,14,46]. It is increasingly likely that flavor plays an important role in decisions by women (and to a lesser degree by men) to use or continue using ENDS.…”

Section: Discussionmentioning

confidence: 99%

Consumers’ Preferences for Electronic Nicotine Delivery System Product Features: A Structured Content Analysis

Kistler

Crutchfield

Sutfin

et al. 2017

IJERPH

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To inform potential governmental regulations, we aimed to develop a list of electronic nicotine delivery system (ENDS) product features important to U.S. consumers by age and gender. We employed qualitative data methods. Participants were eligible if they had used an ENDS at least once. Groups were selected by age and gender (young adult group aged 18–25, n = 11; middle-age group aged 26–64, n = 9; and women’s group aged 26–64, n = 9). We conducted five individual older adult interviews (aged 68–80). Participants discussed important ENDS features. We conducted a structured content analysis of the group and interview responses. Of 34 participants, 68% were white and 56% were female. Participants mentioned 12 important ENDS features, including: (1) user experience; (2) social acceptability; (3) cost; (4) health risks/benefits; (5) ease of use; (6) flavors; (7) smoking cessation aid; (8) nicotine content; (9) modifiability; (10) ENDS regulation; (11) bridge between tobacco cigarettes; (12) collectability. The most frequently mentioned ENDS feature was modifiability for young adults, user experience for middle-age and older adults, and flavor for the women’s group. This study identified multiple features important to ENDS consumers. Groups differed in how they viewed various features by age and gender. These results can inform ongoing regulatory efforts.

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Section: Discussionmentioning

confidence: 99%

Consumers’ Preferences for Electronic Nicotine Delivery System Product Features: A Structured Content Analysis

Kistler

Crutchfield

Sutfin

et al. 2017

IJERPH

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“…A naturalness bias also appears to have an impact on perceptions of unhealthy behaviors like cigarette smoking. Multiple studies have shown that people on average tend to believe that cigarettes labeled natural are not as harmful as regular cigarettes (e.g., Agaku, Omaduvie, Filippidis, & Vardavas, ; Baig, Byron, Lazard, & Brewer, in press; Byron, Baig, Moracco, & Brewer, ). Of course, the former are no less harmful than the latter (Baig et al, in press).…”

Section: Research On the Naturalness Biasmentioning

confidence: 99%

Naturally better? A review of the natural‐is‐better bias

Meier

Dillard

Lappas

2019

Social & Personality Psych

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People are frequently exposed to products and services that are labeled natural (e.g., Nature Made Vitamins or GoJo Natural Orange Hand Cleaner). The frequency with which this label is used suggests that it delivers an advantage in marketing and sales. Our review examines the preference for and perception of naturalness and reveals that people have a bias for items described as natural in many domains including foods, medicine, beauty products, cigarettes, and lighting. These preferences abound even when the natural item is identical or not objectively better than the non‐natural or synthetic item. We believe this bias may be driven by a natural‐is‐better default belief as well as the belief that natural items are safer than non‐natural items. Although a bias for natural items is apparent, this literature is in its infancy, and we suggest three areas that will help build and refine the empirical research base and theory: the measurement of behavior, the examination of individual differences, and the development of methods for reducing the bias. A better understanding of the naturalness bias relevant to these areas will lead to a more comprehensive understanding of the area, including factors that may cause and reduce it.

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“…Moreover, the differences in earned annual incomes become even more prominent in Black and Hispanic populations, who net significantly less than their White counterparts [27]. Aggressive marketing campaigns by cigarette companies have specifically targeted these lower income groups (including at a global level); however, financial incentives may provide a channel to persuade individuals to consider discontinuing smoking and thus "buying time" for them to consider adopting smoking cessation practices [28][29][30]. Though no incentive program has been developed to alter adult smoking behaviors for pediatric endpoints, this work may be informative for future research that is looking to use financial incentives beyond the typical focus of yielding abstinence among primary smokers [13,31].…”

Section: Discussionmentioning

confidence: 99%

Continued Deficits of the Perceived Harms of Cigarette Smoking Among Young Adults: Insights from Participants on Amazon Mechanical Turk

Jassal¹,

Zhu²

2017

J Tob Stimulated Dis

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Cigarette design and marketing features are associated with increased smoking susceptibility and perception of reduced harm among smokers in 27 EU countries

Cited by 55 publications

References 23 publications

Consumers’ Preferences for Electronic Nicotine Delivery System Product Features: A Structured Content Analysis

Consumers’ Preferences for Electronic Nicotine Delivery System Product Features: A Structured Content Analysis

Naturally better? A review of the natural‐is‐better bias

Continued Deficits of the Perceived Harms of Cigarette Smoking Among Young Adults: Insights from Participants on Amazon Mechanical Turk

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