Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
Public communication from research institutes: is it science communication or public relations? Is there a difference?Those are good questions. In order to address them, I'm going to make a couple of assumptions that will help define the scope of "public communication" referred to in this article: first, I'm going to assume that "public communication" refers to news releases, videos, blog posts and other materials issued by a research institution, as opposed to outreach conducted by the researchers themselves (e.g., a researcher speaking at a local museum). Second, I'm going to assume that the public communication refers in some direct way to the institution's research activities. For example, I'm going to rule out public communication about tuition at universities, political appointments at federal agencies, etc.Bearing those assumptions in mind, I'd argue that public communication from research institutions is often both science communication and public relations. Yes, there's a difference. But sometimes public relations efforts can serve a science communication function.