City branding of Palembang: understanding cultural identification through logo and tagline

Zinaida, Rahma Santhi; Sunarto, Sunarto; Sunuantari, Manik

doi:10.31763/ijcs.v2i1.106

Cited by 6 publications

(5 citation statements)

References 23 publications

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“…This study took a descriptive qualitative strategy, minimising data, presenting data, and generating findings (Zinaida et al, 2020). Primary and secondary data sources were gathered by seeking to obtain comprehensive information relating to occurrences that occurred after interviews were performed.…”

Section: Methodsmentioning

confidence: 99%

Phenomenological study about “Remaja Jompo” in autobase @CollegeMenfess users at social media Twitter

Firstnanda,

Annisa

2023

Sylection.

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This study seeks to understand why certain Twitter users conform to the "Remaja Jompo" (Old Teen) personal identity motif on the @CollegeMenfess autobase. Henry Jenkins' Uses and Gratification, New Media, and Participation theories are all used in this study. In addition, this study employs phenomenological research techniques to uncover the causes of the phenomena of senior teenagers. Three research subjects were chosen based on their ages, how frequently they used Twitter, how they interacted with "remaja jompo" (old teens), and how well they knew about autobase between the months of August and September because there was a correlation between these factors. These results suggest that self-expression, self-actualization, and informational needs all play a role in the motivations of older adolescents.

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Section: Methodsmentioning

confidence: 99%

Phenomenological study about “Remaja Jompo” in autobase @CollegeMenfess users at social media Twitter

Firstnanda,

Annisa

2023

Sylection.

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“…This type of research is descriptive qualitative. The use of descriptive qualitative in this study describes the social reality of the research object (Zinaida et al, 2020). Descriptive analysis seeks to define, describe, and document the facts in the field.…”

Section: Methodsmentioning

confidence: 99%

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Subaldan,

Ishak

2023

Sylection.

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Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through digital media consisting of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This research uses a qualitative approach focusing on Digital Integrated Marketing Communication (DIMC) activities commonly carried out consisting of advertising, personal selling, sales promotion, public relations and digital-based direct marketing to promote cultural events. The main conclusion from this research is that the application of digital integrated marketing communication in communicating cultural events can be done well and is cost efficient. The digital integrated marketing communication (DIMC) concept is one manifestation of the transformation of the integrated marketing communication (IMC) concept, the implementation of which is adapted to technological developments and the characteristics of the current digital industry.

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“…Karim (2019) state that a tagline is a short sentence closing the main text, which briefly summarizes the purpose of an advertisement's communication. The tagline is a short phrase containing a message that is solid and easy to remember (Zinaida et al, 2020). Taglines are also called jargon or slogans.…”

Section: Tagline "Kangen Jogja"mentioning

confidence: 99%

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Firdaus¹,

Anggraeni²,

Hariyanti³

2023

J. Commun.

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Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja". Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.

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City branding of Palembang: understanding cultural identification through logo and tagline

Cited by 6 publications

References 23 publications

Phenomenological study about “Remaja Jompo” in autobase @CollegeMenfess users at social media Twitter

Phenomenological study about “Remaja Jompo” in autobase @CollegeMenfess users at social media Twitter

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

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