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More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding. This research aims to reveal a new element of city identity and produce a mapping process of forming a strong city identity based on the advantages of the city that can be used in perfecting the concept of city branding. The result shows that the natural appearance in this study refers to the appearance of the river and the surrounding area called “RIVERINE” which means the area around the river. These elements also become the identity of Palembang and can be one of the elements to construct a concept of city branding. The research’s state-of-the-art findings are the new element to constructing the city identity of Palembang by revealing the role of the new element of city identity construction.

The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO's committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO's to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative. AbstrakKomisi Nasional Anti Kekerasan terhadap Perempuan di Indonesia melalui website mereka, merilis bahwa ada tiga perempuan yang menjadi korban kekerasan seksual setiap dua jam. Kalyanamitra dipilih sebagai subjek penelitian karena tidak banyak LSM yang berkomitmen dalam melindungi hak-hak perempuan di Indonesia yang bertahan lebih dari 33 tahun. Tujuan penelitian ini untuk menjelaskan bagaimana strategi komunikasi telah dilakukan dalam organisasi ini melalui website resmi mereka. Pentingnya melakukan penelitian ini, bahwa dapat mengilhami LSM lain untuk mengoptimalkan penggunaan media online. Teori yang digunakan dalam studi ini adalah Media Rich Theory (MRT). Penelitian ini memakai paradigma interpretatif dengan jenis penelitiannya deskriptif kualitatif. Pengumpulan data dikumpulkan dengan analisis konten dari website https://www.kalyanamitra.or.id/#. Untuk hasil studinya, Kalyanamitra telah melakukan strategi komunikasi yang efektif dengan melakukan teknik seperti kanalisasi, informatif, persuasif, dan juga edukatif. Kata Kunci: Kalyanamitra, Website, Strategi Komunikasi, MRT. 245  violence or non-partner sexual violence in their lifetime (World Health Organization, 2017).National Commission on Violence Against Women through its website released data that there are three women become victims of sexual violence in Indonesia every two hours. This means, every day there are approximately 35 women who become victims of sexual violence (Kementerian Sekretariat Negara RI, 2015). In its release published in Media Indonesia, recorded up to 2016, from 321,752 cases of violence against women, sexual violence in the personal realm was in the second rank, in the form of raping as much as 72% (2,399 cases), obscenity of 18% (601 cases), and 5% sexual harassment (166 cases). As in the public domain, from the data of 5.002 cases, the highest violence against women is sexual violence (61%) (Hemawati, 2016).31% cases of violence was done by unknown victims for about 5.002 case in 2016. These data show that many cases were done by the unclosest persons, ...

Penelitian ini berjudul Palembang Harum: Promosi & Branding Kuliner Palembang di Media Sosial. Tujuan penelitian ini untuk mengetahui dan mendeskripsikan komunikasi pemasaran yang dilakukan toko Palembang Harum melalui media sosial.Penelitian ini menggunakan teori internet marketing dan bauran pemasaran.Objek pada penelitian ini adalah Toko Palembang Harum dalam Mempromosikan Kuliner Khas Palembang.Subjek dalam penelitian ini adalah pemilik toko, dan pegawai toko Palembang Harum.Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi.Hasil Penelitian ini dapat disimpulkan bahwa komunikasi pemasaran yang dilakukan Palembang Harum melalui media sosial adalah dalam bentuk promosi seperti mengadakan giveaway, memposting foto, mengadakan discount, serta melakukan endorsement.