City marketing for Bogotá: a case study in integrated place branding

Kalandides, Ares

doi:10.1108/17538331111176093

Cited by 83 publications

(74 citation statements)

References 14 publications

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“…The understanding of place brand formation suggested in this article actually emphasises the need for such participatory place branding practices as it is those that facilitate the interactions that have been the focus of the discussion. As Kalandides (2011b) suggests for place branding consultants, their role is that of a facilitator, somebody who can use sound methodological tools to extract and structure the knowledge and ideas that are already there and bring the place brand to the surface. This is a difficult but vital switch in the dominant view of place branding.…”

Section: Conclusion -A Switch In Place Brandingmentioning

confidence: 99%

“…Several commentators adopt a, more or less, positive attitude towards place branding attempting to examine these issues in order to provide solutions as to how they might be solved and lead to a more responsible place branding practice (e.g. Aitken and Campelo, 2011;Anholt, 2007;Braun, 2011;Govers and Go, 2009;Hankinson, 2009;Hanna and Rowley, 2011;Kalandides, 2011b;Kavaratzis, 2009;Murray, 2001;Warnaby, 2009;Zenker and Braun, 2010). At the same time, a significant number of publications adopt a more critical stand examining several dubious aspects and revealing implicit agendas behind place branding exercises (Broudehoux, 2001;Colomb, 2011;Evans, 2003;2006;Greenberg, 2008;Julier, 2005;Miles, 2010;Paddison, 1993).…”

Section: Brief Overview Of Place Branding -What We Know We Don't Knowmentioning

confidence: 99%

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Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

2015

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Rethinking the place brand:The interactive formation of place brands and the role of participatory place branding This is a pre-publication version of Kavaratzis, M. and Kalandides, A. (2015) Rethinking the place brand: The interactional formation of place brands and the role of participatory place branding, Environment and Planning A, 47, 1368-1382. AbstractThis article attempts to 'rethink' place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. The article attempts to take current understanding of place brands further by going beyond associations and adding a missing element: the interactions between those associations. We propose a rethinking of place brands based on two pillars: first we incorporate more geographical understanding into place branding and, second, we outline a process that allows place elements and place-based associations to combine and form the place brand. The place brand formation process starts when people use place-making elements (materiality, practices, institutions and representations) to form mental associations with the place. These associations are not static but evolve and change over time as they interact with each other on several dimensions. These interactions constitute the way in which the place brand is formed. The argumentation leads to a novel conceptualization of the role of place branding in the above processes. The practical applicability and implications of the proposed rethinking of place brands suggested here are explored in detail through the examination of the branding process followed recently in Bogotá, Colombia, where our approach to place branding has found practical application.

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Section: Conclusion -A Switch In Place Brandingmentioning

confidence: 99%

Section: Brief Overview Of Place Branding -What We Know We Don't Knowmentioning

confidence: 99%

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

2015

Self Cite

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“…Certainly, at a macro level, place branding in areas previously known throughout the world for corruption or conflict, such as Bogotá (Kalandides, 2011a) and Northern Ireland (Gould and Skinner, 2007), has aimed to overturn widely held negative (and often historical) associations. This is clearly a job for the place brand manager (Anholt, 2002;Kalandides, 2011a). At a micro level, however, far less serious day-today issues may also have a negative effect on places.…”

Section: Where Is the 'Place' In Place Marketing?mentioning

confidence: 99%

Back to basics in the marketing of place: the impact of litter upon place attitudes

Parker

Roper

Medway

2015

Journal of Marketing Management

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Attempts to apply marketing theory and principles to place have become a legitimate area of academic and 'real world' practice. However, place marketing does not typically incorporate all elements of the traditional 7 Ps, focusing far too often on just one of these -promotion. As well as this rather myopic approach, place marketing suffers from an overly strategic view of the world which ignores the meaning and lived experience of places to individuals, especially residents. The purpose of this article is twofold -first we investigate the impact of litter on place attitudes. Litter is a common, but negative, element of place, which is intimately connected to the lived experience of a place but typically far removed from the positive promotional activity favoured by place marketing effort and the study thereof. In this sense, the paper reframes place marketing from a strategic to a micro-marketing endeavour. We found that exposing respondents to litter significantly lowers their place attitudes. Our second contribution is to demonstrate the relevance of classic marketing research approaches, such as attitudinal measures, to investigate litter and its impact on place evaluations, through quasi-experimental design (with 662 respondents). Through this, we extend the range of theory and method applied in place marketing -away from controllable promotion endeavours investigated through case-studies to a more holistic and robust interpretation of place marketing, which has a measurable impact upon the places where people live and visit.

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“…Many studies have attempted to conceptualize the construct of city image among tourists and residents through scale development (For example: Anholt, 2006;Ashworth & Voogd, 1991;Byon & Zhang, 2009;Echtner & Ritchie, 2003;Gallarza, Gil, & Calderon, 2002;Herstein & Jaffe, 2008;Kalandides, 2011;Kavaratzis & Ashworth, 2007;Luque-Martinez, Del Barrio-Garcia, Ibanez-Zapata, & Rodriguez-Molina, 2007;Phillips & Schofield, 2007;Zenker, 2009Zenker, , 2011Zhang & Zhao, 2009). For example, Anholt (2006), identified six dimensions of city image: Presence, a city's international standing; Place, the perceptions of the physical aspects of cities; Potential, economic and educational opportunities; Pulse, urban lifestyle; People, the relation of residents to outsiders; and Prerequisites, the perception of the basic qualities of a city, i.e.…”

Section: Introductionmentioning

confidence: 99%