Clarifications regarding medical tourism destinations marketing

Abstract

The development of new types of tourism (stand-alone, connected or components), from marketing experience, implies a broad spectrum of challenges, which, placed in a planned background, has the purpose the creation and then, the development of tourism products that correspond, at least, to consumers' expectations. In order to optimize the new type of tourism, it is necessary to be correlated with the relevant resources of the destination, which, harmonized, can lead to the elaboration of destination marketing strategies, in this situation being the medical tourism, component of health tourism.

Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania

“…The role of information sources (history books, geography, biology, literature, etc. ), films, guides, atlases, brochures, and catalogs is to substantiate the information-alongside those taken from other sources, such as online travel agencies, online publications, blogs, newsletters, mobile applications, and Facebook pages and applications, which outline that choice of consumption [66]. Patients can face issues regarding the registration services, such as no online appointment system, which negatively affect patients [65].…”

“…Currently, the Romanian tourism market is facing a lack of unity in terms of how tourist attractions correlate to the forms of tourism that should be the basis of brand elements-the success of promotional actions can only take place if specific marketing strategies are created for different segments of consumers that can only be targeted through certain communication channels. In this sense, it is necessary to clearly define the tourist products and to establish, in detail, the markets on which they are to enter [66].…”