The Romanian Digitalization Authority is currently proposing a new vision in the public sector through the digital transformation component. It's a vision of the business environment. It is estimated that the benefits of digital transformation, such as efficiency, transparency, and simplicity, could lead to much higher process productivity. The vision that ADR will develop in its work is based on the awareness of the need for new technologies by the leaders of public institutions, the continuous adaptation to the requirements of citizens, quality, secure and fast online public services. However, the question arises whether this vision also considers the perspective of sustainable development in Romania in terms of sustainable development indicators. To be able to answer this question, we used as a research method the documentary analysis doubled by an analysis of the indicators of the sustainable development of Romania for the last five years. The review of the specialized literature gave us the chance to identify the particularities of the digitalization of public administration from other countries and to highlight the specific characteristics of Romania. A comparative analysis of sustainable development indicators will be the subject of our further research.

To be able to promote itself efficiently on the market, a destination, given the marketing perspective-has to be aware about the authentic and crucial elements of its own identity as being the only way to transfer, virtually and materially, of what it has best-the social-cultural and artistic identity (which, from a tourist perspective, represents its perceived image, along with psychological and artistic image of the destination). Hence without a detailed knowledge of this aspect, the promotion leads to a presentation of a distorted image of the destination which, in time, can distort the socio-cultural identity of the inhabitants of that region. To build the image of a destination (a notoriously long and complex process), begins with the need to profoundly understand tourists' complexity of expectations (both functional and psychological) and, on their basis, to use these as attributes of the destination in order to improve attractiveness. In Romania's case such an aspect gains more importance due to the fact that, after the 1989, young generation, an important population segment, seem to register a continuous and dangerous process of "identity erosion", which over time could result into disconnecting from the essence of the Romanian spirit, not being able to understand or even ignoring sense of belonging, sense of identity, heritage and "tourism heritage".

The development of new types of tourism (stand-alone, connected or components), from marketing experience, implies a broad spectrum of challenges, which, placed in a planned background, has the purpose the creation and then, the development of tourism products that correspond, at least, to consumers' expectations. In order to optimize the new type of tourism, it is necessary to be correlated with the relevant resources of the destination, which, harmonized, can lead to the elaboration of destination marketing strategies, in this situation being the medical tourism, component of health tourism.

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