Classifying adoptors and nonadoptors of four technologies using political activity, media use and demographic variables

Reagan, Joey

doi:10.1016/s0736-5853(87)80002-3

Cited by 51 publications

(29 citation statements)

References 18 publications

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“…The magnitude of relationships observed suggests that audiotext and 900 poll use are not strongly related to use of any of the other technologies. Even so, the total variance accounted for by technology predictors compares favorably with that noted in past studies of telephony (LaRose & Atkin, 1992) and cable (Reagan, 1987). Thus, on an aggregate level, our findings establish the importance of augmenting conventional demographic locators with a wider range of technology adoption measures.…”

Section: Discussionsupporting

confidence: 78%

“…Even so, the modest role played by demographics in phone adoption studies (e.g., LaRose & Atkin, 1992;O'Keefe & Sulanowski, 1992) supports Reagan's (1987Reagan's ( , 1991 view that its explanatory influence has weakened over time. His own results suggested that the adoption of most technologies studied (including Videotext, PCs, CDs, and cable) was more powerfully predicted by the adoption of other technologies.…”

Section: Understanding Adoption Of Audio Information Servicesmentioning

confidence: 98%

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Audio information services and the electronic media environment

Atkin¹

1995

The Information Society

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Recent developments in technology have transformed the telephone from an exclusively interpersonal medium to an interactive electronic mass medium. The diffusion of innovations framework was applied to examine whether adoption of audiotext and 1-900 services is related to use of functionally similar entertainment media. Findings suggest that adoption of audio information services was more powerfully explained by media use patterns than demographics.

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Section: Discussionsupporting

confidence: 78%

Section: Understanding Adoption Of Audio Information Servicesmentioning

confidence: 98%

Audio information services and the electronic media environment

Atkin¹

1995

The Information Society

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“…Previous studies validated the 'technology cluster' phenomenon where the audience manifests a tendency toward adopting functionally similar products (Rogers, 1995;Atkin, 1995). Regean (1987Regean ( , 1989 further confirmed that adoption of new media technologies was best predicted by the adoption of functionally similar technologies and user attitudes toward them. Despite much support from previous research on the technology cluster phenomenon, a recent newspaper article reported that functionally similar technologies already adopted may actually displace new one (Economic Daily, 17 February 1998).…”

Section: • Hypothesesmentioning

confidence: 61%

“…As discussed earlier, adoption of new media technologies was best predicted by functionally similar technologies (Atkin, 1995;LaRose & Atkin, 1988;Regean 1987Regean , 1989Rogers, 1995). A similar argument can be made for video rental and adoption of iTV.…”

Section: • Hypothesesmentioning

confidence: 96%

Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising

Leung

Wei

1998

Asian Journal of Communication

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“…36 Numerous studies, however, have found that adopters of innovations tend to be younger. [37][38][39][40][41][42] Specifically, it market. 6 The Yankee Group estimated that by 2005, there would be more than 31 million broadband subscribers with cable leading DSL in market shares.…”

Section: Demographic Compositionmentioning

confidence: 99%

The profiling of cable modem broadband consumers: Characteristics, perceptions and satisfaction

Chan‐Olmsted¹,

Li²,

Jung

2005

J Target Meas Anal Mark

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While cable modem has been the frontrunner of broadband connections in recent years, DSL was quickly gaining ground by early 2001, growing three times faster than its cable counterpart. 1 As the demand for broadband services outpaced the growth of internet use despite a slowing economy in late 2001, industry analysts predict a bright outlook for both high-speed access services. [2][3][4][5] In fact, after a growth rate of 62 per cent in 2001, the DSL and cable modem broadband services now account for more than 15 per cent of the overall online INTRODUCTIONDigital convergence is becoming a reality as the distinctions between computers and television start to blur. Among the factors driving the emergence of the all-digital television households, the most important is perhaps the growth of cable modem and digital subscriber line (DSL) broadband connections. These so-called broadband services make possible fast access to web pages, interactive video programming, realistic computer games and rentable downloaded software packages. Abstract This study investigates the nature of cable modem consumers by profiling the characteristics, perceptions and satisfaction of the early cable modem adopters. The findings generally support the literature of innovations adoption in regard to the socioeconomic, media use and media ownership characteristics of early adopters. The results also reinforce the personality traits of innovativeness and information seeking for early technology users. There also seems to be some carryover effect from cable television to cable modem satisfaction.

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Classifying adoptors and nonadoptors of four technologies using political activity, media use and demographic variables

Cited by 51 publications

References 18 publications

Audio information services and the electronic media environment

Audio information services and the electronic media environment

Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising

The profiling of cable modem broadband consumers: Characteristics, perceptions and satisfaction

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