Activation of carbon–carbon bond with transition metal complexes in homogeneous conditions is an emerging field in chemical transformation. The numerous reports in last century have aided the understandings and realization of selective cleavage of carbon–carbon bond in organic molecules, from the viewpoints of the choice of metal, ligand design and substrate scopes. Specifically, this review focuses on the oxidative addition of C–C bond with group 9 transition metal complexes including the rational design from stoichiometric to catalytic transformation from the insight of carbon–carbon and metal‐carbon bond strengths.