Click Bait: You Won’t Believe What Happens Next!

Alves, Liliana; Antunes, Nuno; Agrici, Olga; Sousa, Carlos; Ramos, Célia M. Q.

doi:10.21664/2238-8869.2016v5i2.p196-213

Cited by 17 publications

(11 citation statements)

References 4 publications

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“…1 Thus, Experiment 1 revealed that change references can affect information seeking in the real world. Because people are most likely to click on online content when that content sparks curiosity (Alves et al, 2016;Kuiken et al, 2017;Rosenkrans, 2010), these results provided initial evidence consistent with our theorizing.…”

Section: Resultssupporting

confidence: 83%

“…These advertisements varied only in whether they indicated that a focal entity had or had not changed. We examined the impact of this change reference on click-rates because of their theoretical relevance to the current investigation—a primary determinant of whether people click on online content is whether that content evokes curiosity (i.e., an immediate desire to learn more; Alves et al, 2016; Kuiken et al, 2017; Rosenkrans, 2010).…”

Section: Methodsmentioning

confidence: 99%

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Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion

Kupor

Jia

Tormala

2020

Pers Soc Psychol Bull

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Does merely referencing that an object or entity has changed affect people’s attitudes and intentions toward it? This research investigates the possibility that change references spark curiosity and information seeking, which can have a positive or negative effect on people’s evaluations of a target stimulus, depending on the information environment. Seven experiments reveal that referencing that an object or entity has changed decreases perceptions of its longevity, but also sparks curiosity about it—a desire to learn more. This curiosity motivates people to seek information about the object or entity, which can enhance or depress their evaluations depending on whether that information search leads to favorable or unfavorable information. When further information is unavailable, change references appear to have a negative impact on people’s evaluations, consistent with well-established longevity biases. This research suggests that change references have an important and generalizable impact on persuasive outcomes and pinpoints the conditions surrounding and processes driving this effect.

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Section: Resultssupporting

confidence: 83%

Section: Methodsmentioning

confidence: 99%

Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion

Kupor

Jia

Tormala

2020

Pers Soc Psychol Bull

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“…In the news industry, in particular, there has been a real battle for users’ attention. In this industry, headlines are a well‐known and proven means of attracting user clicks (Alves, Antunes, Agrici, Sousa, & Ramos, ; Kim, Mantrach, Jaimes, & Oh, ; Piotrkowicz et al, ). This raises the question, how should headlines be designed to attract the attention of individuals and thus draw them to the content?…”

Section: Influencing Factorsmentioning

confidence: 99%

“…In the course of the headlines’ main task to draw attention to the content, so‐called “clickbait” is also mentioned in the literature (Alves et al, ; Chen, Conroy, & Rubin, ; Kuiken et al, ; Potthast, Köpsel, Benno, & Hagen, ). This method of attracting attention is regarded as a negative influence and partly as a form of spam (Potthast et al, ).…”

Section: Influencing Factorsmentioning

confidence: 99%

The decision‐making process in viral marketing—A review and suggestions for further research

Reichstein

Brusch

2019

Psychology and Marketing

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Viral marketing is used to widely distribute content. To achieve this goal, the basic decision‐making process from content reception to interaction must be clarified. This paper examines the decision‐making process of individuals in viral marketing using a new dynamic model. In addition, this work reviews the existing literature on viral marketing and structures to identify existing issues for further research. The decision‐making process is basically divided into two stages. In the first decision stage, individuals decide whether content should be considered. When individuals agree to view the content, they decide in the second stage whether they want to interact with it. These two decisions are influenced by three factors: the framework conditions, content, and interaction aims. With the help of the decision model, this paper summarizes the most important findings from viral marketing research over the last 20 years. In addition, this work provides new opportunities for further research in the field of viral marketing.

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“…Los avances en comunicación digital, han promovido modificaciones notables y profundas tanto en la promoción como en la difusión (Alves et al, 2016), así como en lo relativo a los planes y a la efectiva práctica comercial del sector. La acción de las nuevas tecnologías de la comunicación digital invade la propia experiencia del viaje gracias a la telepantalla moderna: los dispositivos móviles con aplicaciones de geolocalización capaces de asistir al viajero en términos vitales y accesorios.…”

Section: Siguiendo a César-arnaiz Y Arnaiz-burne (2016)unclassified

uso de las redes sociales y su relación con la decisión de compra del turista

Caldevilla-Domínguez

Barrientos–Báez

García

et al. 2021

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Tras la depresión provocada a escala internacional por la pandemia de la covid-19, el sector del turismo necesita recuperarse en un contexto de falta de capital para inversiones. En ese sentido, el contacto rápido y económico con el cliente mediante medios digitales se va a volver si cabe, más importante, haciendo referencia a la facilidad de acceso, búsqueda y selección de ofertas y simplificación de trámites económicos. El comportamiento del viajero ha cambiado sustancialmente a raíz de la digitalización de la sociedad, que ha mejorado exponencialmente el uso de las TIC en los últimos meses de 2020. Aumenta así, la necesidad de investigar y acudir a estudios que nos permiten entender el nuevo ecosistema en el que empresas y compradores se relacionan. Este trabajo consiste en una revisión bibliográfica orientada al rastreo y recuperación de información relevante a la aplicación de las redes sociales en la promoción de la industria turística por sus efectos en la relación empresa-cliente. Para el caso, se han consultado diversas fuentes en materias relacionadas y transversales: monografías, artículos, y revistas científicas de publicación reciente en español e inglés y con acceso abierto (open access)al texto completo (incluyendo material más antiguo solo si contiene una base teórica relevante). Los criterios de exclusión incluyeron artículos faltantes a la rigurosidad científica, de opinión, o contenido de usuario sin base en experiencia. La estrategia de búsqueda se sirvió de Descriptores de turismo, comunicación y TIC relevantes para el objeto de estudio.

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Click Bait: You Won’t Believe What Happens Next!

Cited by 17 publications

References 4 publications

Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion

Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion

The decision‐making process in viral marketing—A review and suggestions for further research

uso de las redes sociales y su relación con la decisión de compra del turista

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