Click clack: examining the strategic and entrepreneurial brand vision of Under Armour

Miloch, Kimberly S.; Lee, Jason; Kraft, Patrick M.; Ratten, Vanessa

doi:10.1504/ijev.2012.044817

Cited by 15 publications

(7 citation statements)

References 29 publications

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“…Moreover, sport entrepreneurship is quickly gaining momentum in general sport studies but needs to be applied to public policy studies. Thus, to realize the potential benefits of policy change, an entrepreneurial approach to sport can further foster more change (Miloch et al, 2012).…”

Section: Policy and Entrepreneurshipmentioning

confidence: 99%

Sport entrepreneurship and public policy: future trends and research developments

Ratten

2019

JEPP

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Purpose The purpose of this paper is to overcome the traditional general approach to sport policy by taking an entrepreneurial perspective. This helps link the fragmented literatures of entrepreneurship, public policy and sport entrepreneurship in order to develop a new perspective of sport entrepreneurship and public policy. Design/methodology/approach A literature review is conducted that highlights the need for public policy to focus on entrepreneurship in sports contexts. Findings In the past, sport policy focused more on governance and political elements but these can be embedded into a policy entrepreneurship perspective regarding sport. This helps to redefine and bridge the literature on sport entrepreneurship and public policy. Originality/value Most sport policy research has tended to take a more organizational behavior or political science approach. Thus, this paper takes a new perspective by incorporating the nascent sport entrepreneurship literature into public policy debates. This is helpful to public policy planners but also sports managers who need to work together to build better policy initiatives.

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Section: Policy and Entrepreneurshipmentioning

confidence: 99%

Sport entrepreneurship and public policy: future trends and research developments

Ratten

2019

JEPP

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“…In particular, a selection of studies have investigated the link between entrepreneurship and sports focusing on different issues, such as entrepreneurial attitudes and sport franchise 30 , entrepreneurial strategies and brand management theories 31 , and entrepreneurial systems 32 . Together these studies emphasized the relevance of a deeper understanding of entrepreneurship within the sports domain, since through sport, many new ideas can arise allowing entrepreneurship to take place 28 .…”

Section: Original Article (Short Paper)mentioning

confidence: 99%

Entrepreneurial intentions of Sport Sciences students And Theory of Planned Behavior

Naia¹,

Baptista²,

Biscaia³

et al. 2017

Motriz: rev. educ. fis.

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This study tests Ajzen's 1 Theory of Planned Behavior in sport sciences with the purpose of determining which variables most influence students' entrepreneurial intentions. Although this theory has been employed to explain entrepreneurial intentions within different contexts, the context of sport sciences has not been addressed. A sample of 379 sport sciences students were administered the Entrepreneurial Intentions Questionnaire and results were analyzed using structural equation modeling. Results indicate that both perceived attitudes and perceived behavior control have significant positive impacts on entrepreneurial intentions, while the impact of subjective norms is negative. Several suggestions to improve curriculum design and teaching in order to promote entrepreneurial intentions and behaviors are provided.

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“…On the other hand, technology issues also related to emerging technologies, such as virtual and augmented reality, mediated sports consumption, and sophisticated wearable technology, fundamentally change sports consumer experiences and push the boundaries of sports management research (35). Numerous technological innovations, such as artificial turf and field surfaces (36), novel fabrics and textiles (37), the rise of mobile commerce and smartphones (38), and virtual reality (39), have driven significant changes in the sports industry and influenced the way sports organizations were managed (40). Sports organizations were forced to continually evolve to remain current with technology innovations (37), yet the sports managers frequently struggle to adopt new technologies (36).…”

Section: Discussionmentioning

confidence: 99%

“…Numerous technological innovations, such as artificial turf and field surfaces (36), novel fabrics and textiles (37), the rise of mobile commerce and smartphones (38), and virtual reality (39), have driven significant changes in the sports industry and influenced the way sports organizations were managed (40). Sports organizations were forced to continually evolve to remain current with technology innovations (37), yet the sports managers frequently struggle to adopt new technologies (36). Besides, innovative technologies continued expanding the scope of the sports industry, and a deeper understanding of their influence is required to manage sports organizations effectively (40).…”

Section: Discussionmentioning

confidence: 99%

Causal Factors Related to Management of eSport Clubs in Thailand

Pumsanguan

Thithathan²

2022

Ann Appl Sport Sci

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Background. Currently, the Public and private sectors are working to accelerate eSports into the path of creating income for athletes and young people. The Ministry of Health has disclosed that the number of games increased more than doubled back. eSports is widespread in Thailand. Although eSports are more popular among Thai teenagers, they face financial problems in management. The paper is more innovative than other research because there is so much eSport research in Thailand, but none is used to study this issue. Objectives: To investigate the selected factors related to the management of eSports clubs in Thailand and investigate the causal factors related to the management of eSports clubs in Thailand. Methods. This study utilized documentary and quantitative research, divided into two steps: studying theory and related research. Second, investing the causal factor related to the management of esports clubs in Thailand from the 401 correspondences by the simple random sampling from 7,580 stakeholders who registered with Thailand eSports federation was self-administered in the questionnaire. These data were analyzed by the descriptive statistics and path analysis research methodology. Results. The result found that the16 selected factors related to the management of eSports clubs in Thailand all factors had a correlation coefficient from 0.000 to 0.980, and the causal factors related to the management of eSports clubs in Thailand significantly at .05 level have eight variables, as follows: Government agencies (-0.656), Society and Culture (0.481), eSports competition (0.458), Infrastructure (0.356) Variety of game types (0.219) Private sector (0.213) Technology (0.158) Caster or Streamer (0.095). Conclusion. It can be concluded that creating added value to the economy by driving Thailand's e-sports industry, whereby the government and private sectors will work together to systematically drive the creation of e-sports management, which aims to make Thailand the center of competition in Southeast Asia.

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Click clack: examining the strategic and entrepreneurial brand vision of Under Armour

Cited by 15 publications

References 29 publications

Sport entrepreneurship and public policy: future trends and research developments

Sport entrepreneurship and public policy: future trends and research developments

Entrepreneurial intentions of Sport Sciences students And Theory of Planned Behavior

Causal Factors Related to Management of eSport Clubs in Thailand

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