Whether a species is rare or overabundant, accurate estimates of population abundance are essential for the development and assessment of conservation plans and management goals. Aerial surveys are commonly used to estimate population abundance and a variety of methods have been used to account for recognized biases associated with imperfect detection. Rarely addressed, however, is the possibility of recording duplicate observations and the influence of duplicate observations on estimates of abundance. Using data provided by Global Positioning System (GPS)‐collared bison (Bison bison) and helicopter survey paths conducted during 2011–2013 in the Henry Mountains, Utah, USA, we determined whether GPS‐collared bison were observed, missed, or observed multiple times. Using these data, covariates hypothesized to influence observation errors, and generalized linear models, we found the probability of detecting a GPS‐collared bison (study‐wide mean of 95%) was consistently greater for individuals in larger groups and less rugged terrain. We also found that the probability of recording a duplicate observation (study‐wide mean of 4.4%) increased with time since the prior survey observation. By incorporating both types of observation error into a modified Horvitz–Thompson estimator, more accurate estimates of bison abundance can be attained, particularly in years when animals segregate into small groups, utilize terrain that makes them difficult to see, or have ample time to move into areas not yet surveyed and be counted again. Our approach of accounting for multiple sources of observation error can easily be applied to aerial surveys for other species in other systems, and has the potential to improve the rigor of wildlife abundance estimation from aerial surveys. © 2016 The Wildlife Society.