Climate Change and Social Campaigns

Abstract

The impact of climate change on humanity and nature is increasingly evident. The atmosphere and oceans have warmed, leading to rising sea levels, a sharp drop in Arctic sea ice, floods, heatwaves, and fires. Calls to action are getting stronger. Concerns about climate change have become a full social movement, stimulating climate activism from the bottom up to the world, especially among young people. Campaigns are initiated by governments and international organizations, scientists and scientific institutions, organizations, groups, and people in civil society, public intellectuals and political, religious leaders, people of culture and entertainment. These campaigns generally aim to inform, raise awareness and shape public understanding about the science, problems, and policy of climate change, with the hope that, first of all, people will change their attitudes and behavior, and secondly, will mobilize to put pressure on policymakers for effective climate policies.

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“…In 2016 in Paris, countries agreed to minimise the rise in global average temperature and achieve net zero carbon emissions by 2050 (UNFCCC, 2015) (A6) and in 2021 at COP26 in Glasgow, 45 world leaders committed to accelerate innovation and deployment of clean technologies this decade, with annual progress assessed in Breakthrough Agenda Reports (IEA, 2022). A noticeable increase in climate activism and rethinking of food systems, including moves to more plant-based diets (Poppy & Baverstock, 2019;Bhunnoo & Poppy, 2020;Raducu et al, 2020), plus international poll results, have indicated strong, global, public support for action to tackle climate change (Flynn et al, 2021;Gaffney et al, 2021) (A1, A3, A14, B6, C5).…”

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“…Typically, these campaigns strive to educate, create awareness, and influence the public perception regarding the science, challenges, and policies related to climate change (Segerberg, 2017;Raducu et al, 2020). Numerous studies indicate that the efficacy of such campaigns lies in their potential to alter public attitudes and behaviors.…”

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“…Viewed as such, the awareness toward the negative effects of climate change is very much needed. Until now, efforts to raise people awareness on climate change has been carried out through public campaigns initiated by governments, international organizations, scientists, civil society, public and political intellectuals, religious leaders, cultural observers, and entertainers (Raducu, et al (2020;456). Over time, the rapid development of communication technology has influenced the key stakeholders in climate change issues to involve celebrities or public figures in raising awareness on climate change through creative campaigns.…”