Novel GERD treatment modalities have emerged over the past decade as alternatives to proton pump inhibitors or traditional laparoscopic Nissen fundoplication. Four new devices-LINX, TIF, EndoStim and Stretta-have attempted to improve upon the limitations of these traditional therapies. While each is promising, only the LINX device addresses the patient's symptoms, achieves objective control of acid and has limited the need for additional therapies. Further comparative research and longer term follow-up are necessary to determine the role of these therapies in the algorithm of GERD management.