Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers

Fortin, David

doi:10.1002/(sici)1520-6793(200006)17:6<515::aid-mar5>3.0.co;2-b

Cited by 87 publications

(58 citation statements)

References 21 publications

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“…Moreover, the predictive ability of these models has been demonstrated across a range of consumer domains, including food choices (Cook, Kerr, & Moore, 2002;Louis, Davies, Smith, & Terry, 2007), intentions to purchase environmentally friendly products (Kalafatis, Pollard, East, & Tsogas, 1999) and luxury items such as watches and mobile phones (Mannetti, Pierro, & Livi, 2002), intentions to purchase celebrity merchandise (Chiou, Huang, & Chuang, 2005), intentions to engage in customer dissatisfaction responses (Cheng, Lam, & Hsu, 2005), intentions to use e-coupons (Kang, Hahn, Fortin, Hyun, & Eom, 2006), and even intentions to shoplift (Tonglet, 2002). Indeed, marketing psychologists have noted that the TPB is a useful framework not only for understanding consumer conduct but also for influencing it (e.g., Bansal & Taylor, 1999;Fortin, 2000).…”

Section: The Theory Of Planned Behaviormentioning

confidence: 99%

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Smith

Terry

Manstead

et al. 2008

The Journal of Social Psychology

206

126

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ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one's preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain.

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Section: The Theory Of Planned Behaviormentioning

confidence: 99%

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Smith

Terry

Manstead

et al. 2008

The Journal of Social Psychology

206

126

View full text Add to dashboard Cite

show abstract

“…As such, consumers can save time searching by selecting the e-coupon from the different products and product categories. 17 In recent years, studies on e-coupons still place importance on number of users and lifestyle, however, studies on consumer behaviour and motivation have started to emerge. Warm and Maynes 18 common phenomenon in the retail and manufacturing industry.…”

Section: The E-couponmentioning

confidence: 99%

Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Hsu

Wang²,

Wen³

2006

J Target Meas Anal Mark

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Technology. Her research areas include business management, consumer behaviour and service management. AbstractThe rapid development and expansion of the global mobile phone market have made mobile phones another vital marketing communication channel, next to electronic and print media. Sending discount coupons through mobile phone text messages or short message service (m-coupons) has become the latest sales promotion trend for companies. As such, the factors influencing attitude and behavioural intention of consumers using m-coupons is worth studying. The present study uses the decomposed theory of planned behaviour proposed by Taylor and Todd (1995) to analyse the attitude and behavioural intention of consumers towards m-coupons, using the said theory to understand the validity of each construct. Results of the study discovered that the decisive or crucial factors influencing the behaviour and intention of consumers in using m-coupons are attitude and perceived behavioural control, while subjective norms are not evident. The perceived usefulness under 'behavioural attitude' has a big effect on behavioural attitude; the influence of the primary group under 'subjective norms' was also evident, while self-efficacy under 'perceived behavioural control' is the most significant influential factor.

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“…E-coupons lead to higher redemption rates due to several factors: (1) consumers have full control over the coupons to be redeemed in an online context, primarily for their favorite brands; (2) this exacerbates coupon providers' financial profitability (Fortin, 2000); and (3) timing affects consumers' processing of advertising information (Mantel & Kellaris, 2003). When advertising messages are received in leisure or consumption-related times, the advertising seems more relevant (Baker & Lutz, 2000).…”

Section: Intention To Redeem/use Mobile Couponsmentioning

confidence: 99%

Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions

González¹

2016

IJMS

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This paper examined the impact of coupon proneness and redemption efforts on the intention to redeem or use mobile coupons from the smartphones in a sample of business students at Florida National University. The descriptive analysis, which was based on the Theory of Reasoned Action, Theory of Plan Behavior, Acquisition-Transaction Utility Theory, Unified Theory of Acceptance and Use of Technology, and The Technology Acceptance Model Theory, used the coupon proneness, redemption efforts and the intention to redeem or use mobile coupons scales adapted to mobile coupons setting. Structural equation modeling revealed two subcomponents of the coupon proneness (coupon propensity and enjoyment) and high and significant values of coupon propensity and enjoyment on the intention to redeem or use mobile coupons for the groups of students. However, the impact of redemption efforts on the intention to redeem or use mobile coupons was negative as expected, but weak and not significant.

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Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers

Cited by 87 publications

References 21 publications

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions

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