Cloaked in Code: AI &amp; Machine Learning Advancements in Fashion Marketing

2019

This study explores the transformative potential of blockchain technology in revolutionizing marketing practices. With the rise of digital marketing and concerns about privacy, transparency, and efficiency, blockchain offers solutions to these challenges. By leveraging the decentralized and immutable nature of distributed ledgers, marketers can establish trust, enhance security, and foster transparency throughout the advertising supply chain. This research examines various applications of blockchain in marketing, such as verifying ad impressions, combating ad fraud, ensuring data integrity, and optimizing customer reward programs. Through these use cases, blockchain demonstrates its ability to reshape marketing, paving the way for a more accountable, secure, and efficient future.

Section: Overview Of Blockchain Technologymentioning

confidence: 99%

Blockchain Revolutionizing Marketing: Harnessing the Power of Distributed Ledgers for Transparent, Secure, and Efficient Marketing Practices

2019

“…Additionally, these predictions can facilitate the development of sustainable fashion practices as they enable designers to incorporate eco-friendly materials that consumers may favor in the future. In essence, these AI-enabled predictive analyses provide dual benefits; not only do they decrease environmental impacts by creating a sustainable supply chain, but they also enhance operational efficiency and decrease production costs [49,50].…”

Section: B Detailed Exploration Of Use Cases Of Ai In Sustainable Fas...mentioning

confidence: 99%

From Trendy to Green: Exploring AI's Role in Sustainable Fashion Marketing

2019

This paper investigates the transformative role of Artificial Intelligence (AI) in sustainable fashion marketing, serving as a driving force in the industry's shift from a focus on high-trend turnover to green practices. The perpetuation of fast fashion has led to detrimental environmental consequences, sparking an imperative need for sustainable practices in fashion marketing. The rise of AI technologies encloses potential for addressing this 'trendy to green' paradigm shift, providing efficient and technologically sophisticated solutions to marry profitability with environmental consciousness. Indepth exploration of AI applications reveals remarkable use cases, including predictive analytics for efficient production, personalization to enhance product longevity, and virtual fitting rooms to limit wastage. Case studies further exemplify their practical application, presenting a balanced view of benefits and potential challenges such as technological hurdles and privacy concerns. The paper also delves into the emerging trends of 3D printing, blockchain integration, and advanced machine learning, evaluating their potential influence on future sustainable fashion marketing. The paper posits that the incorporation of AI in sustainable fashion marketing could pivot the entire industry towards a more environmentally friendly and consumer-conscious future, while satisfying marketers' and producers' business objectives. The trends highlighted in this paper will have significant implications for marketers, fashion brands, consumers, and the fashion industry at large.

“…The goal of these marketing efforts goes beyond the simple demonstration of environmental stewardship -they aim to transform production methods, reduce waste, and drive sustainable consumption. From this perspective, green marketing becomes a transformative force for positive environmental change [19][20][21].…”

Section: Significance Of Green Marketingmentioning

confidence: 99%

Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

2018

This paper explores the rapidly evolving landscape of green marketing, with a novel focus on the interactions between sustainability, artificial intelligence, and the emerging concept of the metaverse. It commences with a critical overview of the environmental challenges confronting today's market and how green marketing provides an opportunity to address these obstacles, fostering both ecological and corporate sustainability. The research then delves into the transformative role of artificial intelligence (AI), showcasing how AI's predictive capabilities and data-driven insights can optimize green marketing strategies. By ensuring resourceefficiency and elevating precision targeting, AI leads to operations that are both ecologically responsible and economically viable. The exposition further migrates into analyzing the metaverse, a digital simulation that mirrors the physical world, and its implications for sustainable business practices and marketing strategies. The concept of the metaverse presents transformative opportunities for green marketing by allowing an immersive, interactive, and engaging consumer experience, all while not taxing our physical environment. By interweaving these three aspects, the study synthesizes a comprehensive understanding of the potential future trends in green marketing. It concludes, showcasing how the unique amalgamation of sustainability, AI, and the metaverse can drive towards a more sustainable and technologically advanced marketing future. This comprehensive analysis provides invaluable insights for both theorists and practitioners who are navigating the green marketing landscape in this era of technology-induced disruptions.