2020
DOI: 10.5805/sfti.2020.22.1.25
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Clothing Purchase Behavior of Active Senior: Differences According to Gender and Shopping Orientation Types

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Cited by 6 publications
(2 citation statements)
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“…The demographic structure of age distribution is changing and the consumption market is expanding with a focus on the elderly and women; consequently, a “silver” age group is emerging as a new consumer segment [ 2 ]. The definition and age criteria for the elderly vary by law and by the researcher [ 3 ]. When considering the elderly as consumers and analyzing their purchasing activities or consumption tendency, they are sometimes distinguished from the existing seniors by calling them in their 50s to 60s by using the term “new senior” [ 4 , 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…The demographic structure of age distribution is changing and the consumption market is expanding with a focus on the elderly and women; consequently, a “silver” age group is emerging as a new consumer segment [ 2 ]. The definition and age criteria for the elderly vary by law and by the researcher [ 3 ]. When considering the elderly as consumers and analyzing their purchasing activities or consumption tendency, they are sometimes distinguished from the existing seniors by calling them in their 50s to 60s by using the term “new senior” [ 4 , 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…Although countries differ, population aging is a global phenomenon. 16,17 Because today's burgeoning elderly population has greater economic power and opportunities for social and leisure activities than in the past, interest in clothes for the elderly is increasing, [18][19][20] with the elderly population's increased spending power leading to a growing "silver market." However, elderly consumers often report high dissatisfaction with clothing purchases because sizing systems are not finely differentiated, and it is difficult to find clothing that matches their body shape.…”
mentioning
confidence: 99%