2019
DOI: 10.1080/09537325.2019.1641594
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Cloud computing in high tech startups: evidence from a case study

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Cited by 19 publications
(18 citation statements)
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References 45 publications
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“…Effort Expectancy (EE) shows the extent to which the use of technology is easily perceived by users [36] and which also includes the degree of perceived complexity [57] being important in the context of personal and workplace technologies. Perceptions of ease of use [38] and perceived utility have been reflected in several studies using the TAM model with a significant impact on behavioral intentions to use IoT technologies such as: (1) e-learning [58], (2) blogs [59], (3) mobile devices [60], (4) IoT applications [61], (5) wearable technology [62,63], (6) adoption of mobile banking [64] and Internet banking [65], (7) urban technologies [66], (8) virtual reality [67] and (9) teaching technologies [68]. Therefore, we consider that the performance effort will have a positive impact on the intrinsic motivation of using IoT solutions by managers and the first hypothesis that will be tested will be:…”
Section: Intrinsic and Extrinsic Motivational Factorsmentioning
confidence: 99%
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“…Effort Expectancy (EE) shows the extent to which the use of technology is easily perceived by users [36] and which also includes the degree of perceived complexity [57] being important in the context of personal and workplace technologies. Perceptions of ease of use [38] and perceived utility have been reflected in several studies using the TAM model with a significant impact on behavioral intentions to use IoT technologies such as: (1) e-learning [58], (2) blogs [59], (3) mobile devices [60], (4) IoT applications [61], (5) wearable technology [62,63], (6) adoption of mobile banking [64] and Internet banking [65], (7) urban technologies [66], (8) virtual reality [67] and (9) teaching technologies [68]. Therefore, we consider that the performance effort will have a positive impact on the intrinsic motivation of using IoT solutions by managers and the first hypothesis that will be tested will be:…”
Section: Intrinsic and Extrinsic Motivational Factorsmentioning
confidence: 99%
“…Although users enjoy multiple benefits [5][6][7][8][9][10], the proliferation of new communication technologies has raised privacy and security issues due to the unprecedented amounts of information it can collect, analyze and store [11]. Researchers have conducted studies on the possible implications of IoT services on users' lives, and as a result, understanding user acceptance becomes an essential condition in the daily expansion of IoT applications.…”
Section: Introductionmentioning
confidence: 99%
“…Sometimes, there are very high barriers to entry or limited opportunities to adapt the system to the technologies proposed by startups within the short term [11]. In this situation, startups investors try to find actionable insights regarding the projects and the corresponding innovation-based technologies to ensure that their investments will be profitable [12].…”
Section: Introductionmentioning
confidence: 99%
“…According to Weiblen and Chesbrough [13], social networks and digital marketing strategies-the main communication channels through which startups can promote their products and services-constitute an important segment in the startup ecosystem [12]. These channels are used to attract new users and clients and to show the world the project they have developed [14].…”
Section: Introductionmentioning
confidence: 99%
“…În literatura de specialitate există o serie de studii care se concentrează pe implementarea cloud computing. Această tehnologie are o influență semnificativă asupra tuturor domeniilor și sa prezis că ar fi platforma pe care se bazează viitoarele schimbări în domeniul economic (Ferri et al, 2019;Fu et al, 2019). Cloud computing afectează…”
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