“…Maersk operates in an industry which is impacted by strict regulatory standards (Tang & Sun, ), complex value chains (Gereffi, ; Jensen et al, ), emission problems, and greenhouse gases (Chen, Yip, & Mou, ; Fenton, ; Horvath, Fasihi, & Breyer, ; Kim & Seo, ; Pierre, Francesco, & Theo, ; Rahim, Islam, & Kuruppu, ; The Economist, , ; Traut et al, ; Wan, Makhloufi, Chen, & Tang, ). Carbon emission standards and greenhouse gases are particularly important when formulating long‐term global strategies (Chang & Huang, ; Chen, Fei, & Wan, ; Shrivastava & Busch, ).…”