Cocreation of Value in a Platform Ecosystem! The Case of Enterprise Software

Ceccagnoli, Marco; Forman, Chris; Huang, Peng; Wu, Dongjiang

doi:10.2307/41410417

Cited by 632 publications

(437 citation statements)

References 87 publications

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“…Past studies tended to neglect the importance of marketplaces as being a vital driver of platform openness (e.g., Boudreau, 2010;Ceccagnoli et al, 2012). As such, our study paves the way for an extension of previous platform governance research by advancing a more comprehensive and richer conceptualization of platform openness.…”

Section: Theoretical Contributionsmentioning

confidence: 90%

“…Although scholars have provided conceptualizations of platform openness from an aggregated developer perspective (e.g., Ceccagnoli et al, 2012), there is paucity of studies that delve into developers' individual perceptions of platform openness. Consequently, via a combination of deductive and inductive techniques, we derived a delineation between a platform's development and distribution components as well as between a platform's accessibility and transparency as distinct but complementary elements forming platform openness.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

“…These new platforms' overwhelming success cannot, however, solely be attributed to the hardware's superior quality or built-in features, but may also be ascribed to the software platforms' attractiveness to third-party complementors (hereafter also called application or app developers). Unlike in traditional software development contexts in which companies usually draw on a rather limited and homogeneous set of dedicated developer resources, platform-based ecosystems leverage the expertise and ingenuity of a diverse developer community -with skills and appreciation of user needs that platform providers might not possess -to creatively develop new capabilities (Ceccagnoli et al, 2012). Constantly attracting new developers or avoiding that existing developers churn to rival platforms are thus important goals for the platform's long-term viability and success.…”

Section: Introductionmentioning

confidence: 98%

“…Only in some instances studies took the explicit perspectives of supplyside complementors (or developers) with much emphasis being on the investigation of independent software vendors' performance gains through platform participation (e.g. ; Ceccagnoli et al, 2012). In the rare cases in which platform openness has been investigated (e.g., Boudreau, 2010), scholars most often did not provide an explicit definition of platform openness and mainly treated it as a uni-dimensional and relatively lean construct examined at the platform (macro) level.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

How open is this Platform? The Meaning and Measurement of Platform Openness from the Complementers’ Perspective

Benlian

Hilkert²,

Heß

2015

Journal of Information Technology

185

126

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Software platforms' success largely depends on complementors' willingness to repeatedly invest their time and effort to the development of platform applications that attract users and increase the platform's installed base. But how can platform providers encourage desirable behaviours by complementors (i.e., application developers) in the absence of formal roles and hierarchical control structures? Although previous studies of software-based platforms have identified openness as critical instrument at the macro (i.e., platform) level and have provided initial attempts to measure the construct, no research has been dedicated to comprehensively conceptualize and operationalize platform openness at the micro level from the perspective of application developers. To go beyond these preliminary findings and to theorize about the nature and effects of platform openness as perceived by application developers, we develop a construct called perceived platform openness (PPO). Drawing on recently advanced scale development methodologies, we conceptualize PPO as a multidimensional construct and empirically validate it with important consequent variables linked to developers' continuous platform contributions. Empirical evidence from several rounds of qualitative and quantitative steps supports the conceptual validity of the construct and empirical relevance of the scale across different smartphone platform contexts (i.e., Apple iOS and Google Android). Researchers will benefit from the study's systematic and comprehensive conceptualization of PPO, how it is measured, and how it relates to critical application developer beliefs and attitudes. Platform managers may use our results to target the underlying facets of PPO most likely to contribute to the platform's long-term goals.

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Section: Theoretical Contributionsmentioning

confidence: 90%

Section: Theoretical Contributionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

How open is this Platform? The Meaning and Measurement of Platform Openness from the Complementers’ Perspective

Benlian

Hilkert²,

Heß

2015

Journal of Information Technology

185

126

View full text Add to dashboard Cite

show abstract

“…In recent years, widespread use of digital platforms has enabled groups of individual customers to congregate virtually and pursue desired products/services or shared interests, despite being separated by time and space [65]. Although studies have examined the role of digital platforms in value co-creation [66], the focus has been on the firms and their partners, while the role of consumers has not been explored.…”

Section: Big Data and Value Co-creationmentioning

confidence: 99%

Value co-creation between firms and customers: The role of big data-based cooperative assets

Xie

Xiao

et al. 2016

Information & Management

212

159

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A B S T R A C TTo better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital platforms, and we explore how firms develop the cooperative assets by transforming big data resources via the theoretical lens of service-dominant logic. This study offers a new theoretical perspective on value co-creation and an alternative competitive strategy in the era of big data for firms.2016 The Author(s). Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

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Platform Markets and Energy Services

Weiller

Pollitt

2016

Smart Grid Handbook

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A structural shift from transaction-based, marginal cost pricing to feebased service business models often accompanies the emergence of "platform" markets, i.e. multi-sided markets where an intermediary captures the value of the interaction between user groups. The many examples include telecommunications, data storage, cinema, music and media, and the automobile industry. Why not electricity? In this paper, we explore how the electricity supply industry can be conceived of as a platform-mediated, two-sided market and the consequences for pricing. Through two cases, a balancing services provider for smart home energy management systems and an electric vehicle charge manager, we show where a platform entrant could position itself in the retail electricity markets between supply companies and end-users. The drivers of such a transition include increased volatility due to renewable generation, the new complexity of roles for end-users, and the introduction of information and communication technologies. Conceiving of electricity as a platform market where new entrants provide an energy optimisation and management service may stimulate a competitive ecosystem and innovation. We suggest that fee-based pricing would enable the objectives of time-varying pricing to be achieved without adversely affecting the most vulnerable customers.

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Cocreation of Value in a Platform Ecosystem! The Case of Enterprise Software

Cited by 632 publications

References 87 publications

How open is this Platform? The Meaning and Measurement of Platform Openness from the Complementers’ Perspective

How open is this Platform? The Meaning and Measurement of Platform Openness from the Complementers’ Perspective

Value co-creation between firms and customers: The role of big data-based cooperative assets

Platform Markets and Energy Services

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