1991
DOI: 10.1002/per.2410050205
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Cognitive orientation and physical disease or health

Abstract: This paper deals with a new approach to physical disease and health based on the theory of cognitive orientation (CO) (Kreitler and Kreitler, 1976, 1982). It presents an outline of the theory which is a comprehensive cognitive‐motivational model of behaviour describing how cognitive contents and processes bring about the elicitation of behaviour. The theory generated a methodology for the prediction of behaviour that has been applied in different domains ofhealth psychology. Studies are described dealing with … Show more

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Cited by 32 publications
(16 citation statements)
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“…The emergent theory of cognitive orientation (CO) (Kreitler & Kreitler, 1991) is a new approach to physical disease and health. This comprehensive cognitive motivational theory generated a methodology for the prediction of behavior applied in different domains of health psychology.…”
Section: Introductionmentioning
confidence: 99%
“…The emergent theory of cognitive orientation (CO) (Kreitler & Kreitler, 1991) is a new approach to physical disease and health. This comprehensive cognitive motivational theory generated a methodology for the prediction of behavior applied in different domains of health psychology.…”
Section: Introductionmentioning
confidence: 99%
“…If all four belief types support the disease (i.e., the scores are high) the chances for the occurrence of the disease i the presence of a pathogene are increased. The CO model of health has been applied successfully in regard to different diseases, including cancer (Drechsler, Bruner, & Kreitler, 1987;Kreitler, Levavi, & Bornstein, 1996;Kreitler & Kreitler, 1991a;Nurymberg, Kreitler, & Weissler, 1996).…”
Section: The Cognitive Orientation Theory: the Co Model Of Healthmentioning
confidence: 99%
“…The characterization of the cognitions in terms of contents is based on a standard procedure of stepwise meaning probing administered in pretests with subjects, some of whom have the disorder and some who do not (Kreitler & Kreitler, 1991a). The procedure consists in asking the subjects to express the generally accepted meaning of the disease and related keywords, and then to express successively the personal meanings of the communicated meanings, three times in a row.…”
Section: The Cognitive Orientation Theory: the Co Model Of Healthmentioning
confidence: 99%
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