Coğrafi̇ İşaretli̇ Ürün Deneyi̇mi̇ni̇n Memnuni̇yet Ve Davranişsal Ni̇yet Üzeri̇ne Etki̇si̇: Adana Lezzet Festi̇vali̇ Örneği̇

Dönmez, Özge Çaylak; Pehlivan, Tuba

doi:10.32958/gastoria.1016294

Cited by 1 publication

(1 citation statement)

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“…In Adana, the “Adana Taste Festival” meticulously spotlights Adana’s renowned kebabs and diverse regional gastronomy, resonating with 1,140,052 news articles and shares. This festival plays a pivotal role in preserving and promoting the unique flavours of Adana while underlining the diversity intrinsic to Turkish cuisine (Dönmez and Pehlivan, 2022). Bursa Gastronomy Festival: Savouring Iskender Kebab…”

Section: Resultsmentioning

confidence: 99%

Culinary tourism: exploring cultural diplomacy through gastronomy festivals in Turkey and Italy

Gündüz,

Rezaei,

Quaglia

et al. 2024

BFJ

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PurposeThe primary objective of this research is to draw a comparative analysis between Turkey and Italy in terms of how festival events function as catalysts for the endorsement of regional culinary delicacies. The study endeavours to elucidate the role of these festivals in fortifying the regional gastronomic landscape of both nations.Design/methodology/approachAdopting a comprehensive comparative methodology, this study meticulously scrutinises the gastronomy festivals spanning diverse geographical locales in both Turkey and Italy. Consideration is given to the standout food and beverage items spotlighted at these events and the venues where they are hosted. The research design takes into account the extensive cultural and geographical spectrum that characterises Turkey and Italy. The primary research method comprises web content analysis techniques. This method involves analysing textual data from online sources pertaining to gastronomy festival events in both countries. Web content analysis is instrumental in evaluating how such festivals are deployed in promoting indigenous gastronomic products and exploring the intricate dynamics between brand identity and brand image.FindingsThe research outcomes underscore the pivotal role that festival events play in elevating regional gastronomic products' profile in Turkey and Italy. It highlights the top 10 festivals and the most popular local culinary items on digital platforms. Additionally, the study offers a side-by-side comparison of the most celebrated gastronomic products in Turkey versus those that receive prominence in Italy.Originality/valueThis study enriches academic understanding by dissecting the nuances of how festivals contribute to the promotion of local gastronomic treasures. By juxtaposing Turkey and Italy, this research provides valuable insights into the influence of festivals on regional culinary promotion across diverse cultural milieus. This study makes substantial contributions to the fields of gastronomy, tourism, and brand promotion.

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Section: Resultsmentioning

confidence: 99%