We present a detailed study of the photoinduced insulator-metal transition in VO2 with broadband time-resolved reflection spectroscopy. This allows us to separate the response of the lattice vibrations from the electronic dynamics and observe their individual evolution. When exciting well above the photoinduced phase transition threshold, we find that the restoring forces that describe the ground state monoclinic structure are lost during the excitation process, suggesting that an ultrafast change in lattice potential drives the structural transition. However, by performing a series of pump-probe measurements during the non-equilibrium transition, we observe that the electronic properties of the material evolve on a different, slower, timescale. This separation of timescales suggests that the early state of VO2, immediately after photoexcitation, is a non-equilibrium state that is not well defined by either the insulating or metallic phase.