“…Specifically in the agribusiness case collaboration is adequate to minimize costs, increase profits, to meet quality requirements and, should those results be positive, to gain buyers' trust (Prima Dania, Xing, & Amer, 2016). Collaboration involves all activities, such as production processes, information sharing, infrastructure, capacities and knowledge in the agribusiness chain links: farmers, processers, distribu-Holding the definition above as starting point, Cao and Zhang (2011) developed a list with six main characteristics: (1) information sharing, (2) congruence of goals, (3) in-synch decisions, (4) alignment of incentives, (5) collaborative communication and (6) joint creation of knowledge among partners in the supply chain.…”