Collaborative Consumption and Tourism: Online Travelers’ Experience

Abstract

Tourism came out to be one of the sector more involved in the sharing economy and in the collaborative consumption phenomenon: the way people choose, buy and live a journey is changed and, even the way to do tourism is changed. Sharing and collaborative consumption, based on trading and swapping, has given the possibility to new companies to emerge and serve travelers as they need to. Today, lot of people doesn't know how to describe the collaborative consumption, but they use it in everyday life. Airbnb, Couchsurfing, HouseTrip and many others are examples of how collaborative consumption meets the tourist industry: different way to satisfy tourist's search for a solution. The aim of the research is to investigate the users' attitude toward online platforms and, how those platforms are changing travel's experience.

Revenge tourism in Banyumas Regency: Examining the interrelationship among social media, overtourism, and post-COVID-19 impacts

“…The tourism industry has undergone a significant transformation due to the advent of social media, which has provided travelers with platforms to exchange their experiences, solicit recommendations, and make wellinformed choices [31,32] . The interconnected nature of social media and tourism can be understood through the lens of the "experience economy", wherein travelers engage in the curation, sharing, and consumption of travel experiences on digital platforms [33,34] . According to Jovial and Emy [35] , this phenomenon has resulted in a shift in tourist behavior, wherein they now assume the roles of both consumers and producers of travel content.…”

Development of World Economy, Marketing and Management in Modern Conditions

“…These platforms serve as pivotal reference points for travelers, greatly influencing their freedom to choose how they wish to spend their vacations and engage in travel. Opting for more conventional websites or agencies is seen as an institutional necessity, but these traditional channels are becoming increasingly overshadowed [183].…”

“…Companies and platforms have recognized that people have unmet needs, including cost savings, connecting with locals, and sharing knowledge, and that technology can revolutionize the conventional approach to travel planning. These factors, which significantly influence travellers' moods, are effectively addressed by online platforms like Airbnb, HomeAway, HouseTrip, Couchsurfing, and 9Flats [183].…”

Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value

“…Hamari et al (2016Hamari et al ( , p. 2047) define the sharing economy as "peer-to-peer-based activity of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services". Giachino et al (2017) view the sharing economy as an economic model based on sharing under-utilised assets from spaces to skills to stuff for monetary or non-monetary benefits and largely discussed in relation to P2P marketplaces. However, equal opportunities lie in the business-to-customer (B2C) models.…”