“…The main principle of atmosphere elements is that the environment has the ability to influence people's behavior; this influence can be manipulated in noticeable and predictable ways through the area's ambience design choices (Biswas et al, 2014;Forrest, 2015;Elvekrok and Gulbrandsy, 2021), Today, the museum is both an aesthetic emotion producer and an intercultural mediator. The overlapping of the physical, social, and personal context results in the overall museum visitors' experience (Harada et al, 2018), since they establish a multi-sensory impressions of exhibition design that creates an aesthetic and emotive experience for museum visitors (Gobbato, 2022). Atmospheric elements can have significant importance in conveying the intended message to visitors and establishing sensory perception and satisfaction (Ozkul et al, 2019;Elkadi et al, 2021), because it has the ability to enrich cultural institutions, impact visitors' satisfaction, which leads to repeat visits (Piancatelli et al, 2021).…”