E-waste refers to all types of electrical and electronic equipment disposed of by the user. E-waste contains bromine, toxic gases, toxic metals, biologically active substances, acids, plastics, and plastic adhesives; where these substances are very toxic and dangerous to humans and the environment. In Malaysia, e-waste management is an immense problem in line with the increase in population, living standards, and industrial activity. Therefore, this study aims to determine the extent to which information, incentives, and attitude could influence e-waste recycling intention among the Malaysian public. This study used a quantitative method and random sampling and received 314 completed questionnaires, resulting in an 81.8% response rate. The results show a significant positive relationship between information, incentives, attitude, and e-waste recycling intention. Results also show that incentives are the most significant factor influencing the public's e-waste recycling intention. In conclusion, several suggestions have been put forward to help improve e-waste recycling practices among the Malaysian community.