This is the unspecified version of the paper.This version of the publication may differ from the final published version. Each camp had a presence on Facebook through a number of different outlets such as fan pages, groups or individual accounts. This article explores the communication on the Facebook groups of the protest camps in order to further the nascent, though timely, scholarship on the application of social media to protest (see Harlow and Harp, 2012). There is currently much debate about their contribution to channelling discontent into embodied collective action (Gladwell, 2010;Fenton and Barassi, 2011;Segerberg and Bennett, 2011).
Permanent repository linkThe decision to scrutinise activist communication on Facebook was grounded on previous suggestions that social movement organisations (SMOs) have been historically adroit at strategically harnessing ICTs not least to draw popular support to their causes (Castells, 2009;Chadwick, 2007). Social networking sites in particular have been regarded by social movement activists as holding promising potential for mobilisation into collective action (Harlow and Harp, 2012). Nonetheless, the organisational ramifications of their usage are only beginning to be systematically addressed (Juris, 2012).What scope is there for a democratic expansion of SMO organisational forms through SNS communication?
SMO organisational forms meet social mediaThe organisational form of an SMO represents its internal structure of interpersonal relations (Clemens, 1996). Organisational form has been described as a reflection of a purposive strategy to mobilise participants in collective action and to maintain engagement in it (Clemens, 1996; Tarrow, 1998: 124).There are indications that "social network sites pose a challenge to existing hierarchies in organisations-both within the formal political system and without" (Gustafsson, 2012:13).This article takes as a starting point emergent evidence that organisational boundaries are becoming increasingly porous and SMOs are experimenting with organisational forms to face up to more transient involvement in their actions, mediated by ICTs (Flanagin et al., 2006).The effects of ICTs on organisational forms may be particularly challenging in sectors where they exacerbate existing dilemmas (Desanctis and Fulk, 1999). For instance, social movement organisations have been markedly susceptible to a scrutiny of their openness and democratic conduct (see Hirschman, 1970; della Porta and Diani, 2006:135-40; Gamson, 4 4 1991). SMOs have had to reconcile leadership requirements that centralize decision-making with a moral imperative to make their decisions more democratic (Klandermans, 1997:134).Nonetheless, it seems unlikely that SMOs would follow a linear path to a technologically mediated democratisation of their organisational form. Rather, there has been significant restraint in how they interact with their online audience through websites, which are chiefly employed for the top-down relay of information (Stein, 2009). This assessment,...