College relations and fund-raising expenditures: Influencing the probability of alumni giving to higher education

Harrison, William B.

doi:10.1016/0272-7757(94)00035-5

Cited by 29 publications

(29 citation statements)

References 7 publications

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“…For example, it is widely known that institutions expend signifi cant time and money to manage the expectations of alumni through a variety of mediums that solicit and / or encourage giving and volunteerism ( Harrison, 1995 ). Studies suggest that development effort -expenditures on alumni and development programs -is associated with increases in alumni giving ( Leslie and Ramey, 1988 ;Harrison, 1995 ;Baade and Sundberg, 1996 ;Okunade, 1996 ).…”

Section: Expectancy Theorymentioning

confidence: 99%

Profiles of Supportive Alumni: Donors, Volunteers, and Those Who “Do It All”

Weerts

Ronca²

2007

Int J Educ Adv

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In the competitive marketplace of higher education, college and university alumni are increasingly called on to support their institutions in multiple ways: political advocacy, volunteerism, and charitable giving. Drawing on alumni survey data gathered from a large research extensive university, we employ a multinomial logistic regression model to distinguish characteristics of inactive alumni from those who give, volunteer, or give and volunteer at their alma mater. Economic, social exchange, expectancy, and investment theories shed light on lifecycles, attitudes, and lifestyles associated with alumni giving and voluntary support for higher education.

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Section: Expectancy Theorymentioning

confidence: 99%

Profiles of Supportive Alumni: Donors, Volunteers, and Those Who “Do It All”

Weerts

Ronca²

2007

Int J Educ Adv

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“…With the increasing competitiveness in the market, combined with rising educational costs and reductions in student fi nancial aid, college and university alumni are ever more essential in providing fi nancial support to their institutions ( Briechle, 2003 ;Liu, 2006 ;Weerts and Ronca, 2007 ). Research on giving to higher education generally has focused on predicting the factors and characteristics of alumni who give (e.g., Taylor and Martin, 1995 ;Baade and Sundberg, 1996 ;Okunade and Berl, 1997 ;Belfi eld and Beney, 2000 ;Clotfelter, 2003 ;Weerts and Ronca, 2007 ), the institutional and macroeconomic factors in explaining variations in giving (e.g., Briechle, 2003 ;Gunsalus, 2004 ;Liu, 2006 ), alumni motivation for giving (e.g., Diamond and Kashyap, 1997 ;Weerts and Ronca, 2007 ), fundraising practices in higher education (e.g., Harrison, 1995 ;Harrison et al , 1995 ), and the determinants of donor revenue (e.g., Cunningham and Cochi-Ficano, 2001 ; see review of literature in Liu, 2006 ).…”

Section: Purpose Of the Studymentioning

confidence: 99%

Who Decides in Giving to Education? A Study of Charitable Giving by Married Couples

Rooney

Brown²,

Mesch³

2007

Int J Educ Adv

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Using data from the Center on Philanthropy Panel Study and the Panel Study on Income Dynamics, we analyzed whether husbands or wives were more likely to determine whether and how much money to donate to educational institutions. Among donor households, we are able to examine what socio-economic-demographic factors explain differences in whether men or women are more likely to decide to give to educational institutions. We also compare the

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“…Based on the present results, alumni relations officers and the alumni association can help with these factors by organizing events and communicating and highlighting the university's goals and legitimate achievements. Spending on alumni activities, such as events and communication, has been shown to be the leading factor to increasing donations to the university (Harrison, 1995). Alumni are more likely to donate to the university when they perceive academic quality and prestige (Baade & Sundberg, 1996;Belfied & Beney, 2000;Hanson, 2000;Leslie & Ramey, 1988;Mael & Ashforth, 1992).…”

Section: Discussionmentioning

confidence: 99%

Socio-Structural Intergroup Characteristics as Predictors of Intention to Join University Alumni Association

Mazambani¹,

Reysen²,

Gibson³

et al. 2017

WJSS

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We examined the association between socio-structural intergroup characteristics (i.e., permeability of group boundaries, legitimacy of status difference between ingroup and outgroups, stability of status difference) and students' intention to join the university alumni association. Prior theory and research suggests that group members assess the intergroup context to direct identity management strategies (e.g., leave group, collective action). College students in their last semester at a university were asked to rate the perceived socio-structural characteristics of the ingroup (compared to other universities) and their intention to join the alumni association. The results showed that perceiving one's ingroup as legitimately high status and in a stable intergroup context predicted greater intention to join the alumni association. Consistent with prior theory, the results suggest that viewing one's ingroup as legitimately high status predicts endorsement of actions to maintain a positive and distinct identity.Keywords: alumni association, socio-structural characteristics, permeability, legitimacy, stability, social identity IntroductionInstitutions of higher learning are operating in conditions of a bad economy and dwindling financial assistance from governments (Archibald & Feldman, 2006;McLendon, Hearn, & Mokher, 2009;Weerts & Ronca, 2006) and are increasingly relying on private charitable giving to meet their financial needs (Drezner, 2011). In 2012, alumni giving constituted 24.8% of total voluntary giving and rose to 26.6% in 2013 (Voluntary Support for Education, 2013). An alumni association, a group of former students, assists the institution with raising funds and fosters connection between alumni and the university (Arnold, 2003;Gill, 1998). Alumni associations typically organize social events with the dual purpose of fostering relationships for its members and to provide cultivation that encourages future giving. For recent graduates, the alumni association allows professional networking that can provide career opportunities as well as a group of people who share similar experiences. Joining the alumni association thus provides a way for alumni to contribute towards the success of their alma matter and to connect with other former students. In the present study we examine predictors of students' intention to join the alumni association. Predictors of Alumni Association MembershipThe characteristics of the university and the quality of experiences for students influence alumni giving (Baade & Sundberg, 1996;Clotfelter, 2001;Gaier, 2005;Holmes, 2009). University characteristics such as age (Duronio & Loessin, 1990), quality of career services provided (McDearmon, 2010;Pryor, Hurtado, Sáenz, Santos, & Korn, 2007), graduation rate (Gunsalus, 2004), perceived academic quality and prestige (Baade & Sundberg, 1996;Belfield & Beney, 2000;Hanson, 2000;Leslie & Ramey, 1988;Mael & Ashforth, 1992), and success in athletics (Coughlin & Erekson, 1984;Holmes, 2009) are predictors of giving back to the univers...

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College relations and fund-raising expenditures: Influencing the probability of alumni giving to higher education

Cited by 29 publications

References 7 publications

Profiles of Supportive Alumni: Donors, Volunteers, and Those Who “Do It All”

Profiles of Supportive Alumni: Donors, Volunteers, and Those Who “Do It All”

Who Decides in Giving to Education? A Study of Charitable Giving by Married Couples

Socio-Structural Intergroup Characteristics as Predictors of Intention to Join University Alumni Association

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