College Students Attitudes towards Ethical Consumerism - an Indian Perspective

Gill, Kawal

doi:10.9790/487x-0450113

Cited by 6 publications

(2 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In recent years, studies originating from US and UK have made significant contributions to the sustainability literature (Gupta and Ogden, 2009;Young et al, 2010;Borin et al, 2013;Slevitch et al, 2013). Unfortunately, studies on green buyer behaviour in the Indian context are few and far between (Gill, 2012;Khan et al, 2013;Punyatoya, 2014).…”

Section: Introductionmentioning

confidence: 99%

Exploring green purchasing behaviour of young urban consumers

Uddin

Khan

2016

South Asian Journal of Global Business Research

View full text Add to dashboard Cite

Purpose – The purpose of this study is to explore factors that affect green purchasing behaviour (GPB) of young Indian consumers. Design/methodology/approach – A total of 161 young Indian consumers between age group of 15 and 18 years residing in northern region of the country were surveyed employing researcher controlled sampling. Data was collected thorough structured refined research instrument that comprised scales to measure various facets of green purchasing behaviour using five point Likert scale. The research instrument also included questions for generating demographic profile of respondents. For the purpose of meeting the study objectives, research hypotheses, well-grounded in relevant theory were empirically tested using appropriate statistical tools. Findings – Exploratory factor analysis (EFA) revealed existence of five underlying factors namely green purchasing behaviour, environmental involvement, environmental attitude, environmental consciousness and perceived effectiveness of environmental behaviour that affect green purchasing behaviour of young urban consumers in India. Green purchasing behaviour and its variation across demographic variables has been ascertained by testing the considered hypotheses. Research limitations/implications – The results may not be providing generalizability. Practical/implications – This paper is expected to provide valuable insights in the area of green purchasing behaviour of young Indian urban consumers which can be of immense help to domestic and international marketers in dovetailing their marketing strategies and developing appropriate promotional messages. Originality/value – The paper attempts to provide a glimpse into the nature of green purchasing behaviour of young urban Indian consumers which has been scantily researched. Also the gender differences among young Indian consumers regarding green attitudes contributes to the worth of literature.

show abstract

Section: Introductionmentioning

confidence: 99%

Exploring green purchasing behaviour of young urban consumers

Uddin

Khan

2016

South Asian Journal of Global Business Research

View full text Add to dashboard Cite

show abstract

“…This segment (number = 10,144) was deemed suitable because students are usually not financially independent as most depend on their parentsat least at the undergraduate level. Nonetheless, students are seen as trend setters and early adopters (Gill, 2012) who generally tend to be sensitive to environmental issues and increased resource constraints (Immelt et al, 2009), which makes these individuals more cautious in their purchases. University students also have low earned incomes (Martins et al, 2018), are sensitive to sustainability issues (Rosentrater and Burke, 2018) and haveor are close to Portugal's minimum age to geta driver license.…”

Section: Methodsmentioning

confidence: 99%

Determinants of consumers’ frugal innovation acceptance in a developed country

Teixeira

Brochado

2021

View full text Add to dashboard Cite

Purpose This study aims to understand why young people are interested in buying frugal innovations. Design/methodology/approach Data were collected with a survey administered to 534 university students enrolled in various fields of study (e.g. sciences, technology, economics and fine arts). Using the Tata Nano car as an example of frugal innovation, a model based on the unified theory of acceptance and use of technology was developed using partial least squares structural equation modeling. Findings The model’s results reveal that effort expectancy, performance expectancy and facilitating conditions are critical factors that explain university students’ intention to buy Tata Nano. Originality/value Although frugal innovations are often introduced first in developing countries, frugal innovations could be highly relevant to users in developed nations as these innovations can provide market opportunities in terms of cost-conscious, relatively low-income and sustainability-conscious consumers.

show abstract

Ethical Consumerism: Contextual Issues of Ethical Decision-Making Processes

A'ali

Al-Sarraf

2016

Advances in Business Strategy and Competitive Advantage

View full text Add to dashboard Cite

Ethical consumerism is the outcome of an ethical decision-making process. This research examines situational factors exemplified in context-related issues affecting decision-making as perceived by business students at the University of Bahrain. Reward systems, authority, bureaucracy, work role, organizational culture and national and cultural context are investigated. Qualitative research employing open-ended questions in questionnaire form is used. Two hundred and forty students participated in this research. Five questions were asked in the research. Themes involved are illustrations of reward systems, bureaucracy, organizational culture, national and cultural context and work roles. This research suggests that work roles require to be thoroughly investigated in future research. The research also shows that students are unaware of ethical consumerism. This explains reasons for not translating views of students to behavior as a reflection of ethical consumerism.

show abstract

College Students Attitudes towards Ethical Consumerism - an Indian Perspective

Cited by 6 publications

References 20 publications

Exploring green purchasing behaviour of young urban consumers

Exploring green purchasing behaviour of young urban consumers

Determinants of consumers’ frugal innovation acceptance in a developed country

Ethical Consumerism: Contextual Issues of Ethical Decision-Making Processes

Contact Info

Product

Resources

About