“…Clothing is a major way to activate schemas with the presence of specific clothing having the potential to alter perceptions (Kahn & Davies, 2017). For example, college students rated models wearing formal business attire as more authoritative, credible, responsible, competent, knowledgeable, reliable, intelligent, trustworthy, willing to work hard, efficient, approachable, courteous, friendly, and businesslike as compared to models wearing semiformal or informal clothing (Kwon & Johnson Hillery, 1998).…”