Recently, Bi 3+ -activated phosphors have been widely researched for phosphor-converted light-emitting diode (pc-LED) applications. Herein, novel fullspectrum A 3 BO 7 :Bi 3+ (A = Gd, La; B = Sb, Nb) phosphors with a luminescence-tunable performance were achieved by a chemical substitution strategy. In the La 3 SbO 7 host material, a new luminescent center was introduced, with Gd 3+ replacing La 3+ . The photoluminescence (PL) spectra show a large blue shift from 520 to 445 nm, thus achieving regulation from green to blue lights. Moreover, a series of solid solution-phase phosphors La 3 Sb 1−x Nb x O 7 :Bi 3+ were prepared by replacing Sb with Nb, and a PL spectral tunability from green (520 nm) to orange-red (592 nm) was realized. Temperaturedependent PL spectra show that La 3−x Gd x SbO 7 :Bi 3+ phosphors have excellent thermal stability. Upon 350 nm excitation, the PL intensity of La 3−x Gd x SbO 7 :Bi 3+ phosphors at 150 °C remained at more than 93% at room temperature. With Gd 3+ doping, the thermal stability gradually improved, and LaGd 2 SbO 7 :0.03Bi 3+ represents splendid antithermal quenching (135.2% at 150 °C). Finally, a full-visible spectrum for pc-LED with a high color-rendering index (Ra = 94.4) was obtained. These results indicated that chemical substitution is an effective strategy to adjust the PL of Bi 3+ , which is of great significance in white-light illumination and accurate plant lighting.