Eu 2+ -doped calcium zirconates, Ca 1−x Eu x ZrO 3 (0 ≤ x ≤ 1), were synthesized as novel environmentally friendly inorganic yellow pigments by the conventional solid-state reaction method. The crystal structure, morphology, optical properties, and color were characterized. The Eu 2+ -doped samples strongly absorbed blue light in the wavelength range of 435−480 nm, which was caused by the 4f−5d allowed transition of Eu 2+ . The color of the sample gradually became brilliant yellow with increasing the Eu 2+ content. Among the samples synthesized in this study, the brightest yellow color was obtained with the Ca 0.7 Eu 0.3 ZrO 3 (a* = +11.5 and b* = +70.7) sample. Compared with the commercially available praseodymium yellow pigment (a* = −3.28, b* = +70.3), the yellowness value (b*) of Ca 0.7 Eu 0.3 ZrO 3 was comparable and the redness value (a*) was higher. As a result, this pigment exhibited a reddish yellow color as compared with praseodymium yellow. In addition, this pigment was chemically stable. Therefore, the Ca 0.7 Eu 0.3 ZrO 3 pigment has the potential to become a novel environmentally friendly inorganic yellow pigment.