Colour associated emotional and behavioural responses: A study on the associations emerged via imagination

Hettiarachchi, A. A.; Silva, Nimal De

doi:10.4038/besl.v11i1.4583

Cited by 7 publications

(4 citation statements)

References 8 publications

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“…The participants tended to become calm during the visual stimulation with yellow and red flowers, according to the EEG, HRV, SC, and self-reported questionnaire results. Yellow roses were the most preferred, followed by red flowers; these results are consistent with previous research findings [ 68 , 69 , 70 , 71 ]. As a result, it is recommended that different fresh flowers of various colors be used in interior landscaping design to improve the physiological and psychological health of residents.…”

Section: Discussionsupporting

confidence: 93%

How Can Flowers and Their Colors Promote Individuals’ Physiological and Psychological States during the COVID-19 Lockdown?

Xie

Liu

Elsadek

2021

IJERPH

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The global spread of COVID-19 has disrupted the normality of people’s daily lives, leading the population to social distancing and isolation. The closure of green areas also affected the well-being of the individual during the COVID-19 pandemic. Viewing flowers is expected to have similar positive effects to viewing natural scenery. Therefore, this study investigates how white, red, and yellow flower colors affect individuals’ psychological and physiological well-being. The experiment was conducted in an office-like setting with 50 participants. Participants looked at each flower color for 3 min. Electroencephalograms (EEGs), heart rate variability, and skin conductivity were measured to evaluate physiological responses along with both the semantic differential questionnaire (SD) and the Profile of Mood States (POMS) to assess psychological responses. EEGs showed that the mean values of alpha relative power in the prefrontal lobe were significantly higher when viewing yellow and red flowers vs. white flowers. Furthermore, heart rate variability revealed that viewing yellow and red flowers increased parasympathetic nerve activity significantly. After viewing the yellow and red flowers, the average results for each subscale of the POMS questionnaire improved. The vigor (V) subscale and overall mood status values were significantly improved. The results of the SD method revealed that viewing yellow and red flowers resulted in a significantly higher sense of relaxation, cheerfulness, and comfort than viewing white flowers.

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Section: Discussionsupporting

confidence: 93%

How Can Flowers and Their Colors Promote Individuals’ Physiological and Psychological States during the COVID-19 Lockdown?

Xie

Liu

Elsadek

2021

IJERPH

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“…The second part of the questionnaire investigated how participants may express their positive or negative emotions with light and dark color samples. A guided imagination technique was used to evoke the participants’ emotions [31,32,33]. The participants were first brought to imagine themselves consuming a specific food that evokes positive/negative emotion(s) (e.g., Take your time to imagine yourself eating food that evokes negative feelings within you, such as: irritated, guilty, or nervous).…”

Section: Methodsmentioning

confidence: 99%

Development of a Sensory Method to Detect Food-Elicited Emotions Using Emotion-Color Association and Eye-Tracking

Ismael

Ploeger

2019

Foods

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Studying consumers’ implicit emotions has been always described as a difficult and a complicated mission due to the emotions being of a non-cognitive nature. This research aims to develop a new method based on emotion-color association (ECA) to detect consumer’s implicit food-elicited emotions using an eye-tracker tool. The study was accomplished in two experiments. The first experiment intended to build a new color scale based on the emotion-color association using the eye-tracking method and a self-reported questionnaire (SRQ). The results showed that people tend to express their evoked positive emotions by choosing mostly the light colors, and favor to choose dark colors to reveal their evoked negative emotions. In the second experiment, a sensory evaluation was conducted employing the developed color scale in addition to verbal emotion-based questionnaire (VEQ) to detect the participants’ food-elicited emotions with different samples. The sensory evaluation consisted of taste, smell, and vision tests. The study demonstrated a consistency between the results of the verbal emotion questionnaire and the new color scale method. This consistency may refer to the capability of the developed scale, as a non-intrusive method that obtains prompt responses and avoids deliberate action, to rapidly detect the implicit emotions in a sensory evaluation for a better understanding of the consumer’s behavior.

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“…R 2 =.05). A weak model suggests that other variables not taken into account in this study might play a significant role in the time required to process and image by participants, such as colour, spatial arrangement, and visual density (Hansen, Pracejus, and Gegenfurtner, 2009;Hettiarachchi and De Silva, 2012;Kieras and Hornof, 2014).…”

Section: Reaction Timementioning

confidence: 95%

The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements

Pérez-Sobrino

Littlemore

Houghton

2018

Applied Linguistics

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To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response is affected by metonymy, or by metaphor–metonymy interactions. In this article, we present findings from a study that investigated the depth to which participants (n = 90) from a range of cultural and linguistic backgrounds (the UK, Spain, and China) were found to process 30 real-world adverts featuring creative metaphor and metonymy in multimodal format. We focus on the cross-cultural variation in terms of time taken to process, appreciation and perceived effectiveness of adverts, and on individual differences explained by different levels of need for cognition. We found significant variation in the understanding of advertisements containing metaphor, metonymy, and combinations of the two, between subjects and across nationalities in terms of (i) processing time, (ii) overall appeal, and (iii) the way in which participants interpreted the advertisements.

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Colour associated emotional and behavioural responses: A study on the associations emerged via imagination

Cited by 7 publications

References 8 publications

How Can Flowers and Their Colors Promote Individuals’ Physiological and Psychological States during the COVID-19 Lockdown?

How Can Flowers and Their Colors Promote Individuals’ Physiological and Psychological States during the COVID-19 Lockdown?

Development of a Sensory Method to Detect Food-Elicited Emotions Using Emotion-Color Association and Eye-Tracking

The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements

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