Combination of Integration Analytic Hierarchy Process and Goal Programming for Multi-Objective Optimization Promotion Program Telecommunication Services Industry

Abstract

In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.

Analytical Hierarchy Process in Determining Level the Feasibility of the Automated Teller Machine Location (Case Study Bank Syariah Indonesia Jember)

“…In Table 5, it can be seen that the BSI KKAS UNMUH ATM (Y3) has the most crucial priority in the criteria for the distance between the ATM and the center of the crowd (X1) because it has the most significant weight, which is 0.20. Total Weight Y1 0,10 0,20 0,13 0,12 0,12 0,10 0,11 0,12 0,06 0,09 1,15 0,11 Y2 0,04 0,08 0,13 0,12 0,12 0,10 0,11 0,12 0,06 0,09 0,97 0,10 Y3 0,03 0,03 0,04 0,11 0,04 0,02 0,03 0,08 0,06 0,07 0,51 0,05 Y4 0,03 0,03 0,02 0,04 0,04 0,02 0,03 0,08 0,06 0,07 0,41 0,04 Y5 0,09 0,07 0,12 0,11 0,10 0,22 0,11 0,12 0,07 0, 11 1,12 0,11 Y6 0,08 0,06 0,14 0,13 0,04 0,08 0,12 0,10 0,07 0,09 0,91 0,09 Y7 0,08 0,07 0,12 0,11 0,08 0,06 0,09 0,08 0,13 0,08 0,91 0,09 Y8 0,03 0,03 0,02 0,02 0,03 0,03 0,04 0,04 0,04 0,06 0,36 0,04 Y9 0,27 0,22 0,12 0,11 0,24 0,19 0,10 0,14 0,15 0, 11 1,64 0,16 Y10 0,24 0,20 0,15 0,13 0,20 0,19 0,25 0,14 0,31 0,22 2,02 0,20…”

“…AHP is a structured method for organizing and analyzing complex decisions [10]. AHP is a decision-making method that considers qualitative and quantitative measures [11]. The AHP method has the working principle of simplifying a complex problem into a hierarchical form.…”