Combination of Theory of Planned Behavior and Motivation: An Exploratory Study of Potential Beach-based Resorts in Vietnam

Abstract

The decision-making process of travel destination choice is very complex. Understanding why people travel and what factors influence tourists' travel intentions has been paid much attention by tourism scholars. This study attempted to examine the predictive power of theory of planned behavior (TPB) with the addition of past behavior and travel motivation in predicting behavioral intention of choosing a beach-based resort in Vietnam. Data were collected in three cities in both northern and southern Vietnam from the end of January to post-middle of March 2010 with the participation of 327 international tourists. In general, the results aligned with previous studies which supported the applicability of the TPB model. Attitude and subjective norm but not perceived behavioral control was found to have made a made a significant contribution to the prediction of intention. The findings also indicated both extension factors had considerable impact on behavioral intention of choosing a beach-based resort in Vietnam. Implications and suggestions for future studies were also provided in the last part of the study.

Analysis of Formation Mechanism of Revisit Intention: Data from East China

“…Ferguson and Bibby (2002) studied the relation between the blood donor's past behavior and future intention of blood donating, and then make a conclusion that behavior intention can be predicted by accidental behaviors and past behaviors. Chien et al (2012) has also demonstrated the relation between past behavior and behavioral intention. Furthermore, an inverted U-shaped curve relation exists between the past behavior and future behavior, especially for the regular blood donors.…”

“…In order to facilitate for tourists to co create experience value then, not only should the industry recognize experiences that tourists value but should also acknowledge motivation and involvement as essential in value creation for tourist experiences (Chien et al 2012). Attitude and tourist value link subjective norm, Perceived behavioral control, past behavior and image of tourism destination together.…”

“…Generally speaking, attitude entered the model as a mediating variable more frequently than as a dependent variable during the empirical analysis of the effect of the four variables on behavior intention in many studies There are some other variables such as self-efficiency(de Vries et al 1988), but there is still a lack of empirical evidence. Chien et al (2012) have conducted an explanatory attempting to examine the predictive power of TPB with the addition of past behavior and travel motivation in predicting behavioral intention of choosing a beach-based resort in Vietnam. This gives us a great hint that we can extend the model of TPB by importing new variables to improve the explanation of revisit intention.…”

Exploring Motivational Factors for Dude Ranch Vacations

“…It may then branch into Pearce's hierarchal travel career steps, or travel ladder, (Scarinci & Richins, 2008;Chang, 2007;Chien et al, 2012), or the concept of "push and pull" factors (Chan & Baum, 2007;Chang, 2007;Chien et al, 2012;Gnoth, 1997). Other studies use the Plog's travel personality or Cohen's work on "strangeness" vs. "familiarity" when covering tourist motivations to travel (Chen, Mak, & McKercher, 2011).…”

“…Most motivation literature in consumer behavior and tourism studies starts with Maslow's hierarchy of needs as a theoretical foundation (Chang, 2007;Chien, Yen, & Hoang, 2012;Kozak, 2002).…”