One of the major problems associated with the use of water‐based drilling fluids is the interaction of water with specific rock formations, such as shales, and the consequent swelling of reactive clays that may be present in that type of rock. Several types of clays reactivity inhibitors have been used by the oil industry, and the most effective ones are the cationic polyelectrolytes, such as the poly(diallyldimethylammonium chloride) (PDADMAC). However, this polyelectrolyte is very toxic. In this work, a series of cationic starch derivatives with different cationic degrees were synthesized with the objective of evaluating their potential as environmentally correct shale reactivity inhibitors. The results showed that the synthesized derivatives presented a good capacity of adsorption on bentonite and an efficient inhibition of the shale reactivity. The derivative with an intermediate cationic degree presented the best performance. In the tests with the formulated fluids this derivative provided an intact cuttings recovery of 84.8% and a total recovery of 92.3%. These values are very close to those found for the PDADMAC additive, therefore indicating that this cationic starch derivative presents a good potential as inhibitor of the shale reactivity. © 2018 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2018, 135, 46621.