“Come on! He Has Never Cooked in His Life!” New Alternative Masculinities Putting Everything in Its Place

Abstract

Communicative acts of some women are perpetuating the dominance that DTM (Dominant Traditional Masculinities) have over both women and OTM (Oppressed Traditional Masculinities). Some women use language in a disdainful manner to reprimand oppressed men’s behavior in daily life situations, the same behavior that such women would not reproach to DTM. But NAM (New Alternative Masculinities) are reacting to this. This article analyzes the communicative acts employed in all these situations, both those produced by women and DTM, as well as NAM’s communicative acts in response to those offenses. Data was collected using communicative daily life stories of give women and three men with diverse profiles and different levels of participation in women’s and men’s movements. Findings highlight, from the transformative dimension of the communicative methodology, that the use of language of desire in NAM’s reactions is effective not only to make justice with men who have never executed violence on women, but also to undermine the attractiveness of both DTM’s behavior and the comments of some women on such behavior. These findings complement previous research on preventive socialization of gender violence by broadening scientific knowledge on NAM’s communicative acts that prevent and eradicate gender-based violence. Further research ought to broaden the evidence of how some women who defend feminist values sometimes do not support and even tease or reprimand men who practice these values; moreover, an important line could analyze the way people talk about men with NAM attitudes to hold back reprimands in comparison to how people talk about men who follow a DTM model.

The Consequences of Disdainful Hook-Ups for Later Egalitarian Relationships of Girls

“…Through the use of this concept, according to participants, those attitudes of non-dominant men which do not include violence are categorized as sexist, while men who perpetrate violence against women do not receive such criticism. This is in line with previous studies that pointed out this kind of criticism towards men with an oppressed masculinity but not towards men with violent features [ 35 ]. Related to the theory of micromachismo , the participants in this study explained how it implies that all men are the same, while the scientific literature has shown that this is not so [ 36 , 37 ].…”

Evidence of Gender Violence Negative Impact on Health as a Lever to Change Adolescents’ Attitudes and Preferences towards Dominant Traditional Masculinities

“…In this regard, the role of boys in preventing adolescent dating violence has been emphasized in community-based intervention programs to improve adolescents’ health and wellbeing [ 23 ]. Other studies have differentiated between three different types of masculinity to understand the role of men in gender violence: dominant traditional masculinities (DTM), oppressed traditional masculinities (OTM), and new alternative masculinities (NAM) [ 24 , 25 , 26 , 27 ]. DTM represent inegalitarian, dominant, and violent attitudes of men that can lead to gender violence, but that at the same time are associated with attractiveness in the dominant coercive discourse socially transmitted.…”

No Time to Lose Sex-Appeal

“…A potential explanation can be found in the existing coercive discourse that promotes violence as more attractive and equality as less attractive (Racionero-Plaza et al, 2020;Torras-Gómez et al, 2019). Indeed, research has shown that the presence of the coercive discourse Racionero-Plaza, et al, 2020) socializes many individuals in the attractiveness towards violent masculinity models (Castro & Mara, 2014;Díez-Palomar et al, 2014;Flecha et al, 2013;Joanpere et al, 2021;Ruiz-Eugenio et al, 2021;Valls-Carol et al, 2021, Torras-Gómez et al, 2019. Indeed, research has shown that the presence of the coercive discourse Racionero-Plaza, et al, 2020) socializes many individuals in the attractiveness towards violent masculinity models (Castro & Mara, 2014;Díez-Palomar et al, 2014;Flecha et al, 2013;Joanpere et al, 2021;Ruiz-Eugenio et al, 2021;Valls-Carol et al, 2021).…”

“…Indeed, research has shown that the presence of the coercive discourse Racionero-Plaza, et al, 2020) socializes many individuals in the attractiveness towards violent masculinity models (Castro & Mara, 2014;Díez-Palomar et al, 2014;Flecha et al, 2013;Joanpere et al, 2021;Ruiz-Eugenio et al, 2021;Valls-Carol et al, 2021, Torras-Gómez et al, 2019. Indeed, research has shown that the presence of the coercive discourse Racionero-Plaza, et al, 2020) socializes many individuals in the attractiveness towards violent masculinity models (Castro & Mara, 2014;Díez-Palomar et al, 2014;Flecha et al, 2013;Joanpere et al, 2021;Ruiz-Eugenio et al, 2021;Valls-Carol et al, 2021). However, no research has explored the audience's perception of James Bond's attractiveness following the changes in the character.…”